Joanna Sommer

Joanna Sommer is the managing editor at InsideHook. Since joining InsideHook in 2023, she's covered a range of topics, from the likes of internet, social media, culture, books and the publishing industry, and sex and dating. She graduated from James Madison University and the Columbia Publishing Course in 2022.

All Articles From Joanna Sommer

It’s No Secret Why Everyone’s Obsessing Over 2016

The surge of nostalgia on social media is about more than “Stranger Things” and Instagram filters

Why Is Everyone So Pissed About a Target Sweater?

A sweater with the phrase “Dump Him” is being promoted at Target. Some people are very unhappy.

What Are “Fan Edits,” and Why Is Gen Z Obsessed With Them?

People on TikTok can’t get enough, so we talked to a fandom expert

We’re Not All Losers: Some of Gen Z Is Less Weird About Drinking

In the thick of Dry January, we look at whether or not Gen Z is as sober of a generation as many people think

The 5 Worst Viral Moments of 2025

What does 6-7 even mean? And what exactly is the deal with Labubus?

You’re Letting Your Wife Down by Not Doing This on Christmas

Fill up your wife’s stocking this year — or else

The 25 Best Memes From a Seriously Unfunny Year on the Internet

AI slop and algorithm fatigue threatened to ruin our feeds this year. Thankfully, we had Montoya, Coldplay and Katy Perry.

Younger Generations Are Romanticizing the “Millennial Optimism Era” on TikTok

Raise your mustache-tattooed hand if you want to go back to the early 2010s

Should You Be Fighting With Your Girlfriend More?

Travis Kelce’s relationship statement on a recent "New Heights" episode is begging an important question

The Best Gifts to Give Gen-Z, According to Gen-Zers

What the young and restless really want this holiday season

What Is the “Bean Soup Theory” on TikTok?

Bean soup is sparking conversations about the rise of egocentrism

It’s a Quarter-Zip Renaissance

Gen Z men are all about quarter-zips, and they’re feeling very sophisticated about it

Is This the Grossest Couple’s Prank on the Internet?

It can also be used as a potential relationship test, apparently

Do Men Ever Change? Maybe Not, According to TikTok.

A woman is asking women from older generations for their perspective, and the results are in

The “Rage Bait” Relationship Questions Going Viral on TikTok

Women are asking their partners nearly impossible questions