Alex Lauer

Alex Lauer is the features editor at InsideHook. Since joining the company in 2016, he’s covered a wide range of topics, including cars, the environment, books and business. His reporting broke stories on the rise of Bookshop (the anti-Amazon online bookseller), the fall of Best Made Company (and sale to Duluth Trading) and the false promises of a supposedly “environmentally-friendly” NFT initiative. His hands-on methods — driving in a Sherp (of Kanye West fame) in northern Minnesota and idling in the electric Ford Mustang Mach-E for 12 hours in the middle of winter — offer a reliable and unique perspective on popular issues. Previously, he wrote for City Pages in the Twin Cities after graduating from the University of Minnesota. After starting at IH in New York City, he now lives in Minneapolis, MN. Follow him on Instagram: @alexlauer.

All Articles From Alex Lauer

One of the Best American-Made Cast-Iron Sales Is Happening Now

Field Company’s holiday sale offers multiple deals on skillets

The Only Thing You Need to Bring to Thanksgiving Is a Faraday Pouch

Your family gathering needs a smartphone intervention

All-Clad's Black Friday Sale Starts Now With Over 70% Off Cookware

American-made pots, pans, knives and more are on super sale

Tesla’s Cybertruck Is the “Blade Runner” Pickup Elon Musk Promised

Starts at $39,900. Up to 500 miles of range. Design level: Bonkers.

Upgrade Your Essentials During Taylor Stitch's Friendsgiving Sale

Plus, deals today at Ralph Lauren, Burrow and more

All the Snow Peak Camping Gear You’ve Ever Wanted Is on Sale

Camp cups, packable firepits, even tents are 25% off for a limited time

This Simple Technology Could Help Burglars Find Tech in Your Car

If you want to avoid a broken window, try turning off Bluetooth

Bill Gates-Backed Clean Energy Startup Announces Breakthrough

Heliogen wants to use concentrated sunlight to eliminate industrial emissions

The Hottest Timex Release in Recent Memory Just Got a Bigger Brother

Pick up the affordable Q Timex Falcon Eye before it sells out

Everything We Know About the Mustang Mach-E, Ford’s History-Making Electric SUV

The American automaker’s first EV is a huge gamble. Will it pay off?

Bulk Up for Winter With $30 Off American-Made Flannels

All five colors of the Flint and Tinder shirts are on sale at Huckberry

Take Up to 75% Off at One of Our Low-Key Favorite Menswear Shops

Get discounted Seawool sweaters, flannel overshirts and more at Frank And Oak

The Cars of "Ford v Ferrari": Every Model That Competed at Le Mans in 1966

The Ford GT40 Mark II and Ferrari 330 P3 are just the beginning

Will the New Roma Make a Ferrari Fan Out of You?

For those who want a Ferrari "but might be a bit afraid of one"

The Barbour Jacket James Bond Wears in "Skyfall" Is $220 Off

Shop the rare sale on the Beacon Sports Jacket while it lasts