Alex Lauer

Alex Lauer is the features editor at InsideHook. Since joining the company in 2016, he’s covered a wide range of topics, including cars, the environment, books and business. His reporting broke stories on the rise of Bookshop (the anti-Amazon online bookseller), the fall of Best Made Company (and sale to Duluth Trading) and the false promises of a supposedly “environmentally-friendly” NFT initiative. His hands-on methods — driving in a Sherp (of Kanye West fame) in northern Minnesota and idling in the electric Ford Mustang Mach-E for 12 hours in the middle of winter — offer a reliable and unique perspective on popular issues. Previously, he wrote for City Pages in the Twin Cities after graduating from the University of Minnesota. After starting at IH in New York City, he now lives in Minneapolis, MN. Follow him on Instagram: @alexlauer.

All Articles From Alex Lauer

The Top 10 Products InsideHook Readers Bought in October

It was a month of reading, Grateful Dead and bulking up for winter

This Travel Sneaker Raised $2.3M on Kickstarter. Should You Buy It?

Tropicfeel touts the Monsoon and Canyon as “the ultimate travel shoes”

Every Single Flannel Shirt at Lands' End Is 50% Off

Rugged, soft and under $30. Bulk up for winter.

5 Things You Need to Know About the Fiat Chrysler-Peugeot Merger

The new automaker would be the fourth largest in the world

SeaVees Sneakers Are as Low as $36 a Pair. Better Grab Two.

Huckberry is offering up to 50% off seven different styles

Parking Lots Are a Problem for Autonomous Vehicles. Can Tesla Solve It?

There’s a reason highways are easy and the grocery store is difficult

Here's How to Get a Discount on Todd Snyder's Brand New Timex

The hand-wound mechanical Marlin now comes in a navy dial

Lululemon's Raddest Workout Gear to Date Is Up to 50% Off

Skip the cheesy slogans and get a better set of gym clothes

Did Trump Help Microsoft Win a $10B Defense Contract Over Amazon?

The JEDI cloud-computing contract was finally awarded. Now it might be challenged.

Why You Need This Black Denim Shirt in Your Sartorial Arsenal

Billy Reid and Huckberry teamed up on a new American-made layer

The Best Halloween Costumes That Can Also Be Part of Your Everyday Wardrobe

From Cliff Booth to Kanye at Coachella to Mister Rogers

These Red Wing Iron Ranger Boots Are $120 Off and Made in America

Even without the unbeatable discount, these are a must-have

Ford Finally Sets a Date for Its Mustang-Inspired Electric SUV

Classic muscle meets grocery hauler? It’s so crazy it just might work.

Porsche Is Designing a New Vehicle for Star Wars

The starship will be unveiled at the "Rise of Skywalker" premiere