Alex Lauer

Alex Lauer is the features editor at InsideHook. Since joining the company in 2016, he’s covered a wide range of topics, including cars, the environment, books and business. His reporting broke stories on the rise of Bookshop (the anti-Amazon online bookseller), the fall of Best Made Company (and sale to Duluth Trading) and the false promises of a supposedly “environmentally-friendly” NFT initiative. His hands-on methods — driving in a Sherp (of Kanye West fame) in northern Minnesota and idling in the electric Ford Mustang Mach-E for 12 hours in the middle of winter — offer a reliable and unique perspective on popular issues. Previously, he wrote for City Pages in the Twin Cities after graduating from the University of Minnesota. After starting at IH in New York City, he now lives in Minneapolis, MN. Follow him on Instagram: @alexlauer.

All Articles From Alex Lauer

The Windshield-Less McLaren Elva Costs $1.69M, Helmet Not Included

Don’t worry, it’s also got an "Active Air Management System"

Can a $300 Direct-to-Consumer Wool Suit Be Any Good?

Everlane just released its first men’s suit. We took it for a test run.

Whatever Happened to the Ford That Beat Ferrari at Le Mans?

Tracking down the 1966 GT40 Mk II on the eve of "Ford v Ferrari"

Here’s Your Chance to Own an Eleanor Mustang From “Gone in 60 Seconds”

NOS included. Nicolas Cage’s leather jacket unfortunately not.

The Most Expensive Watch in the World Is Now This $31M Patek Philippe

The stainless-steel Grandmaster Chime was auctioned off at Only Watch 2019

Get a Pair of Hunter Boots Up to Half Off Before the Rain Comes Back

The British heritage waterproof boots are on sale at Nordstrom Rack

Nordstrom Is Throwing Not One, But Two Giant Menswear Sales

Take up to 75% off Levi’s, Nike, Billy Reid and much more

I Have a Confession to Make: I Wore Untuckit and I Liked It

Are some brands worth shunning on principle? We found out.

Why Did Ford Build an Electric Mustang With a Stick Shift? Because It Can.

The Mustang Lithium packs 900 horsepower, 1,000 ft.-lbs. torque and a big battery

Levi's Sherpa-Lined Jackets Are Up to 60% Off

Tough on the outside, like you’re still in bed on the inside

Aston Martin Announces Its First Motorcycle. It Won’t Be the Last.

The AMB 001 is just the beginning of a partnership with Brough Superior

Watch: Officials Laugh Off a Library’s Request for a New York Times Subscription, Call it “Fake News”

One said, “I agree with President Trump,” then said it wasn’t about politics

Stanley's Time-Tested Vacuum Bottle Is $14 for One Day Only

It’s Amazon’s lowest price ever on the insulated thermos

Are Highly Skilled Workers a “Waste” in Small Towns? A New Study Says Yes.

"EXTREMELY reminiscent of the Hunger Games," tweeted an economic policy advisor

Like Greats Sneakers? Then You’re Gonna Love Their New Watch.

This limited-edition Navi is not the brand's first Timex collab, but it is the best