Alex Lauer

Alex Lauer is the features editor at InsideHook. Since joining the company in 2016, he’s covered a wide range of topics, including cars, the environment, books and business. His reporting broke stories on the rise of Bookshop (the anti-Amazon online bookseller), the fall of Best Made Company (and sale to Duluth Trading) and the false promises of a supposedly “environmentally-friendly” NFT initiative. His hands-on methods — driving in a Sherp (of Kanye West fame) in northern Minnesota and idling in the electric Ford Mustang Mach-E for 12 hours in the middle of winter — offer a reliable and unique perspective on popular issues. Previously, he wrote for City Pages in the Twin Cities after graduating from the University of Minnesota. After starting at IH in New York City, he now lives in Minneapolis, MN. Follow him on Instagram: @alexlauer.

All Articles From Alex Lauer

Everything We Know About the Mustang Mach-E, Ford’s History-Making Electric SUV

The American automaker’s first EV is a huge gamble. Will it pay off?

Bulk Up for Winter With $30 Off American-Made Flannels

All five colors of the Flint and Tinder shirts are on sale at Huckberry

Take Up to 75% Off at One of Our Low-Key Favorite Menswear Shops

Get discounted Seawool sweaters, flannel overshirts and more at Frank And Oak

The Cars of "Ford v Ferrari": Every Model That Competed at Le Mans in 1966

The Ford GT40 Mark II and Ferrari 330 P3 are just the beginning

Will the New Roma Make a Ferrari Fan Out of You?

For those who want a Ferrari "but might be a bit afraid of one"

The Barbour Jacket James Bond Wears in "Skyfall" Is $220 Off

Shop the rare sale on the Beacon Sports Jacket while it lasts

The Windshield-Less McLaren Elva Costs $1.69M, Helmet Not Included

Don’t worry, it’s also got an "Active Air Management System"

Can a $300 Direct-to-Consumer Wool Suit Be Any Good?

Everlane just released its first men’s suit. We took it for a test run.

Whatever Happened to the Ford That Beat Ferrari at Le Mans?

Tracking down the 1966 GT40 Mk II on the eve of "Ford v Ferrari"

Here’s Your Chance to Own an Eleanor Mustang From “Gone in 60 Seconds”

NOS included. Nicolas Cage’s leather jacket unfortunately not.

The Most Expensive Watch in the World Is Now This $31M Patek Philippe

The stainless-steel Grandmaster Chime was auctioned off at Only Watch 2019

Get a Pair of Hunter Boots Up to Half Off Before the Rain Comes Back

The British heritage waterproof boots are on sale at Nordstrom Rack

Nordstrom Is Throwing Not One, But Two Giant Menswear Sales

Take up to 75% off Levi’s, Nike, Billy Reid and much more

I Have a Confession to Make: I Wore Untuckit and I Liked It

Are some brands worth shunning on principle? We found out.

Why Did Ford Build an Electric Mustang With a Stick Shift? Because It Can.

The Mustang Lithium packs 900 horsepower, 1,000 ft.-lbs. torque and a big battery

Levi's Sherpa-Lined Jackets Are Up to 60% Off

Tough on the outside, like you’re still in bed on the inside