Alex Lauer

Alex Lauer is the features editor at InsideHook. Since joining the company in 2016, he’s covered a wide range of topics, including cars, the environment, books and business. His reporting broke stories on the rise of Bookshop (the anti-Amazon online bookseller), the fall of Best Made Company (and sale to Duluth Trading) and the false promises of a supposedly “environmentally-friendly” NFT initiative. His hands-on methods — driving in a Sherp (of Kanye West fame) in northern Minnesota and idling in the electric Ford Mustang Mach-E for 12 hours in the middle of winter — offer a reliable and unique perspective on popular issues. Previously, he wrote for City Pages in the Twin Cities after graduating from the University of Minnesota. After starting at IH in New York City, he now lives in Minneapolis, MN. Follow him on Instagram: @alexlauer.

All Articles From Alex Lauer

Wayfair's Biggest Sale of the Year Is On. Here's What to Buy.

Fix up your home office, patio, kitchen and more for up to 80% off

Supercar Legend Lotus Working on an Entry-Level Daily Driver

The sports car will take design cues from the electric Evija

Jay Leno Digs Up Archival Footage of First Interview With Elon Musk

Watch them discuss and drive the first production Tesla Roadster

This Rare Leatherman Sale Features All the Best Multitools

That includes the new Free collection and the founder’s favorite tool

The 50 Biggest Moments in Environmentalism Since the First Earth Day

How America led, lost and hopes to reclaim the environmental movement

Bankrupt CEO’s Jaw-Dropping Collection of 230+ Cars to Be Auctioned

Included: A Gullwing Mercedes, Aston DB5 and Wayne Gretzky’s Ford GT

IKEA Released Its Swedish Meatball Recipe. Here’s How to Make Them.

Forget sourdough, this is the quarantine meal you need

Yosemite Is Empty, So the Bears Are “Having a Party”

When humans are away, the animals will throw a rager

Porsche: “We Do Not Consider Tesla to Be a Direct Rival”

Shots fired? Or are the Taycan and Model S really that different?

Take $200 Off Burrow's American-Made Modular Furniture

Assemble it yourself, no couch movers needed

Ford’s Plan to Reopen? Buzzing Wristbands to Keep People Separated.

The automaker is testing new wearable tech in a Michigan factory

Rolex's Baselworld Departure Marks the End of an Era for Swiss Watchmaking

As top players exit the trade show, where does the watch industry go from here?