Alex Lauer

Alex Lauer is the features editor at InsideHook. Since joining the company in 2016, he’s covered a wide range of topics, including cars, the environment, books and business. His reporting broke stories on the rise of Bookshop (the anti-Amazon online bookseller), the fall of Best Made Company (and sale to Duluth Trading) and the false promises of a supposedly “environmentally-friendly” NFT initiative. His hands-on methods — driving in a Sherp (of Kanye West fame) in northern Minnesota and idling in the electric Ford Mustang Mach-E for 12 hours in the middle of winter — offer a reliable and unique perspective on popular issues. Previously, he wrote for City Pages in the Twin Cities after graduating from the University of Minnesota. After starting at IH in New York City, he now lives in Minneapolis, MN. Follow him on Instagram: @alexlauer.

All Articles From Alex Lauer

Portland, Maine Voters Ban Facial Recognition by Police and Public Officials

It’s another blow to the surveillance tech, forecasting broader pushback

Up Your Grooming Game With Discounts at American Crew

Your hair and skin deserve better than bottom-shelf brands

How One ’90s Concept Car Saved Porsche as We Know It

It's time to give the Boxster the respect it deserves

Jeep Outdoes Itself With Hot-Dog Cooking Gladiator

Who needs "Pimp My Ride" when we have Mopar?

You Look Like You Could Use $135 Off Wolverine 1000 Mile Boots

Still made in the U.S., but now available for a big discount

Elon Musk: Updated Cybertruck Design Coming in "a Month or So"

The electric truck is apparently undergoing "many minor tweaks"

Take $120 Off Hamilton's Archetypal Mechanical Field Watch

A significant discount on a celebrated field watch

What Makes a Man Fall in Love With a Car?

Matt Hranek's new book tells the story behind Kevin Costner's Mustang, Shaq's International truck and more

All the Upgraded Ford Bronco Tuners That Have Already Been Announced

Including V8 engine swaps, a Baja-inspired Saleen and a potential Gateway

That KitchenAid Stand Mixer You’ve Been Dreaming About Is 50% Off

Prepare for baking season, or start holiday shopping early

The Lost Story of Randy Quaid’s Broadway Flop That Got Him Banned for Life

“Boy, did we pick the wrong horse,” said one producer

Pick Up a G-Shock Mudmaster for 25% Off at Nordstrom

A favorite of John Mayer, alongside his Rolex and Patek collection

Chef Matty Matheson Designed a Cast Iron Pan and We’ll Take Two

The long-lasting cookware features a few key upgrades

I’m Never Buying Another Brand of Underwear as Long as I Live

Why switch styles when Rhone Boxer Briefs can do it all?