Alex Lauer

Alex Lauer is the features editor at InsideHook. Since joining the company in 2016, he’s covered a wide range of topics, including cars, the environment, books and business. His reporting broke stories on the rise of Bookshop (the anti-Amazon online bookseller), the fall of Best Made Company (and sale to Duluth Trading) and the false promises of a supposedly “environmentally-friendly” NFT initiative. His hands-on methods — driving in a Sherp (of Kanye West fame) in northern Minnesota and idling in the electric Ford Mustang Mach-E for 12 hours in the middle of winter — offer a reliable and unique perspective on popular issues. Previously, he wrote for City Pages in the Twin Cities after graduating from the University of Minnesota. After starting at IH in New York City, he now lives in Minneapolis, MN. Follow him on Instagram: @alexlauer.

All Articles From Alex Lauer

Take $120 Off Hamilton's Archetypal Mechanical Field Watch

A significant discount on a celebrated field watch

What Makes a Man Fall in Love With a Car?

Matt Hranek's new book tells the story behind Kevin Costner's Mustang, Shaq's International truck and more

All the Upgraded Ford Bronco Tuners That Have Already Been Announced

Including V8 engine swaps, a Baja-inspired Saleen and a potential Gateway

That KitchenAid Stand Mixer You’ve Been Dreaming About Is 50% Off

Prepare for baking season, or start holiday shopping early

The Lost Story of Randy Quaid’s Broadway Flop That Got Him Banned for Life

“Boy, did we pick the wrong horse,” said one producer

Pick Up a G-Shock Mudmaster for 25% Off at Nordstrom

A favorite of John Mayer, alongside his Rolex and Patek collection

Chef Matty Matheson Designed a Cast Iron Pan and We’ll Take Two

The long-lasting cookware features a few key upgrades

I’m Never Buying Another Brand of Underwear as Long as I Live

Why switch styles when Rhone Boxer Briefs can do it all?

How Omaze Assembles — And Gives Away — the Best Car Collection on Earth

An interview with the charity disruptor about Ken Block Raptors, vintage BMWs and one Pope Lamborghini

Ford, GM Knew About About Their Role in Climate Change 50 Years Ago

A new investigation details how the automakers denied their own findings

Huckberry Just Dropped a "Cola" Sport Watch With Timex

Look closer and you'll see the name goes beyond the red-and-black bezel

The Fall of Best Made: Why the "Fancy Axe" Company Was Sold for Parts

What’s left of Peter Buchanan-Smith’s trendsetting outdoor brand?