Alex Lauer

Alex Lauer is the features editor at InsideHook. Since joining the company in 2016, he’s covered a wide range of topics, including cars, the environment, books and business. His reporting broke stories on the rise of Bookshop (the anti-Amazon online bookseller), the fall of Best Made Company (and sale to Duluth Trading) and the false promises of a supposedly “environmentally-friendly” NFT initiative. His hands-on methods — driving in a Sherp (of Kanye West fame) in northern Minnesota and idling in the electric Ford Mustang Mach-E for 12 hours in the middle of winter — offer a reliable and unique perspective on popular issues. Previously, he wrote for City Pages in the Twin Cities after graduating from the University of Minnesota. After starting at IH in New York City, he now lives in Minneapolis, MN. Follow him on Instagram: @alexlauer.

All Articles From Alex Lauer

How Omaze Assembles — And Gives Away — the Best Car Collection on Earth

An interview with the charity disruptor about Ken Block Raptors, vintage BMWs and one Pope Lamborghini

Ford, GM Knew About About Their Role in Climate Change 50 Years Ago

A new investigation details how the automakers denied their own findings

Huckberry Just Dropped a "Cola" Sport Watch With Timex

Look closer and you'll see the name goes beyond the red-and-black bezel

The Fall of Best Made: Why the "Fancy Axe" Company Was Sold for Parts

What’s left of Peter Buchanan-Smith’s trendsetting outdoor brand?

Paravel Is Offering 25% Off Its Handsome "Carbon Neutral" Carry-On

The Aviator is available in two sizes, both on sale

An Iconic Italian Sports Car Brand Is Moving to America

Detroit may be the new home of De Tomaso and its million-dollar P72

Review: This Portable, Outdoor Projector Succeeds Where Others Fail

It's affordable, portable and bright, but it still may not work for you

Two Nespresso Coffee Makers Are 50% Off at Amazon

Grab the Gold Box Deal of the Day while you can

Filson Teamed Up With Ford for a Stylish Bronco That’s Built to Fight Forest Fires

The Wildland Fire Rig recalls retro Forest Service vehicles in both paint and purpose

The Best Selling Point for the Electric Hummer? It Will Definitely Exist.

Other electric trucks — even the Tesla Cybertruck — simply aren’t a certainty at this point

Hill City Activewear Is Now 40% Off Sitewide

Stock up on everything from shorts to fleece while you still can

US to Hit Google With Antitrust Lawsuit Over “Illegal Monopoly”

The Justice Department’s suit could change the internet as we know it

As the New Face of Hummer, LeBron James Is Quietly Trolling His Critics

James is rewriting his first major controversy 17 years later

Get to Know the Revived Sports Car Brand Hoping to Become a "Mini Ferrari"

Renault brought back Alpine and its A110 in 2017, and they’ve got big plans