Alex Lauer

Alex Lauer is the features editor at InsideHook. Since joining the company in 2016, he’s covered a wide range of topics, including cars, the environment, books and business. His reporting broke stories on the rise of Bookshop (the anti-Amazon online bookseller), the fall of Best Made Company (and sale to Duluth Trading) and the false promises of a supposedly “environmentally-friendly” NFT initiative. His hands-on methods — driving in a Sherp (of Kanye West fame) in northern Minnesota and idling in the electric Ford Mustang Mach-E for 12 hours in the middle of winter — offer a reliable and unique perspective on popular issues. Previously, he wrote for City Pages in the Twin Cities after graduating from the University of Minnesota. After starting at IH in New York City, he now lives in Minneapolis, MN. Follow him on Instagram: @alexlauer.

All Articles From Alex Lauer

She Helped Michelle Obama Sell 14 Million Books. Now She Wants to Replicate It.

Book publishing, an industry in flux, is getting a new player in Molly Stern’s Zando

There’s a New Ford F-150 in Town. Meet the Tremor.

Ford adds a lower-priced off-road option to its most popular truck

Is Flint and Tinder’s Latest Golden Bear Jacket Also Their Greatest?

Huckberry's in-house brand teams up on a bomber with the S.F. icon

Zero Labs Wants to Convert Your Classic Car to Electric With New Modular Platform

A one-size-fits-all solution for your vintage 4x4, muscle car, coupe or pickup

Baracuta Makes a Superior Duffel Coat, Now Over $200 Off

The Montgomery pairs classic wool construction and toggle closures with some modern upgrades

The 11 Vintage Cars Expected to Gain the Most Value in 2021

A '90s Land Cruiser and classic camper both made the ranks of Hagerty's annual Bull Market List

16 Gifts for the Environmentalist, Whether Giver or Receiver

For those looking for something carbon neutral, sustainable, recycled or all of the above

Nike's Throwback Killshot Sneakers Are on Sale for Less Than $60

Grab an unexpected discount on the Killshot OG SP

Uh, Is Hyundai Serious About Building a Walking Robotic Car?

The rumored purchase of robot-dog company Boston Dynamics makes it seem more likely than ever

Your Home Coffee Bar Deserves a Stagg Kettle, Now on Sale

Fellow is throwing its biggest sale of the year on coffee-making essentials

After Refining the Cast-Iron Skillet, Field Company Adds a Dutch Oven

The Kickstarter success story adds to its cult-favorite cookware lineup

Mazda Is Giving Away Its 100th Anniversary Miatas

Not just any MX-5 fan is getting their hands on one, though

Review: After a Decade, GoPro Finally Gets It All Right With the Hero9 Black

The gripes you had with all the previous models? Consider them solved.

Meet the Man Behind the World’s Largest “Fast and Furious” Car Collection

Jorge Acosta has built 24 replicas from the franchise, but is aiming for 35 in total

The 10 Best Cyber Monday Deals on Home and Kitchen Goods

Grab unbeatable discounts on Staub Dutch ovens, Ooni pizza ovens and more

Anyone Got $200K to Buy Eddie Van Halen’s Custom Ferrari?

He reportedly bought the 550 Maranello to race against his brother