Alex Lauer

Alex Lauer is the features editor at InsideHook. Since joining the company in 2016, he’s covered a wide range of topics, including cars, the environment, books and business. His reporting broke stories on the rise of Bookshop (the anti-Amazon online bookseller), the fall of Best Made Company (and sale to Duluth Trading) and the false promises of a supposedly “environmentally-friendly” NFT initiative. His hands-on methods — driving in a Sherp (of Kanye West fame) in northern Minnesota and idling in the electric Ford Mustang Mach-E for 12 hours in the middle of winter — offer a reliable and unique perspective on popular issues. Previously, he wrote for City Pages in the Twin Cities after graduating from the University of Minnesota. After starting at IH in New York City, he now lives in Minneapolis, MN. Follow him on Instagram: @alexlauer.

All Articles From Alex Lauer

It’s Time to Add This Ski-Rack Porsche 911 to the Movie-Car Hall of Fame

"Downhill Racer" is one of the most beloved sports movies ever. How come no one remembers its Porsche?

Steve McQueen’s “Le Mans” Watch Sells for $2.2M, Breaking Auction Record

The last of the racing classic’s watches has also become the most expensive

Stock Market Mirrors Dot-Com Bubble as IPOs Mysteriously Skyrocket

Why are unprofitable tech companies soaring during a pandemic?

Will Increasing Wildfires Push California Condors Back to Extinction?

This year’s Dolan Fire killed 11 condors and destroyed a research facility

Every Man Needs a Suede Jacket. This Paragon Is $200 Off.

John Varvatos meets "Once Upon a Time in Hollywood"

These E-Type Anniversary Cars Feature an Element Not Seen in 50 Years

The 2021 F-Type Heritage 60 is limited to — you guessed it — 60 cars

Shinola's Best Watches Are Up to $300 Off at Nordstrom

The Monster automatic and Duck quartz rarely go on sale

Morgan Stanley Steps Up to Help NYC Street Vendors With $2M Grant

The financial institution is offering COVID relief to the coffee and hot dog carts

Anyone Want Post Malone’s Ultra-Rare McLaren? He’s Tired of It.

The rapper is selling a $1.5M, one-of-three 2019 McLaren Senna XP

Today Only, All Timex Marlin Automatic Watches Are on Sale

Peanuts and Yankees editions included, just for fun

She Helped Michelle Obama Sell 14 Million Books. Now She Wants to Replicate It.

Book publishing, an industry in flux, is getting a new player in Molly Stern’s Zando

There’s a New Ford F-150 in Town. Meet the Tremor.

Ford adds a lower-priced off-road option to its most popular truck

Is Flint and Tinder’s Latest Golden Bear Jacket Also Their Greatest?

Huckberry's in-house brand teams up on a bomber with the S.F. icon

Zero Labs Wants to Convert Your Classic Car to Electric With New Modular Platform

A one-size-fits-all solution for your vintage 4x4, muscle car, coupe or pickup

Baracuta Makes a Superior Duffel Coat, Now Over $200 Off

The Montgomery pairs classic wool construction and toggle closures with some modern upgrades

The 11 Vintage Cars Expected to Gain the Most Value in 2021

A '90s Land Cruiser and classic camper both made the ranks of Hagerty's annual Bull Market List