Alex Lauer

Alex Lauer is the features editor at InsideHook. Since joining the company in 2016, he’s covered a wide range of topics, including cars, the environment, books and business. His reporting broke stories on the rise of Bookshop (the anti-Amazon online bookseller), the fall of Best Made Company (and sale to Duluth Trading) and the false promises of a supposedly “environmentally-friendly” NFT initiative. His hands-on methods — driving in a Sherp (of Kanye West fame) in northern Minnesota and idling in the electric Ford Mustang Mach-E for 12 hours in the middle of winter — offer a reliable and unique perspective on popular issues. Previously, he wrote for City Pages in the Twin Cities after graduating from the University of Minnesota. After starting at IH in New York City, he now lives in Minneapolis, MN. Follow him on Instagram: @alexlauer.

All Articles From Alex Lauer

A Big Tech Car — From Apple, Google or Amazon — Is Inevitable

Apple is planning to launch a consumer vehicle in 2024, but they’re not alone

Todd Snyder Ends the Year With Another Covetable New Balance Collab

The Triborough 997 sneaker is understated in all the right ways

The 69 Worst Elon Musk Tweets of 2020

The Tesla and SpaceX boss had a lot to say on Twitter this year, much of it about the pandemic, much of it despicable

Over 50% Off Barbour Waxed Jackets, Right This Way

Including two versions of the Ashby and a James Bond favorite

Are You Ready to Become a Soldier of Fortune in This “A-Team” Van?

The officially licensed adventure-mobile is just one of six in the world

Uncharted Supply and Yeti Teamed Up on the Ultimate Survival Kit

The Basecamp isn’t a go-bag. It’s a go-box.

Can Hugh Jackman Be the Savior Broadway Needs Him to Be?

His turn in "The Music Man" was a guaranteed smash. Now it’s a post-pandemic lifeline.

As Arctic Conflict Intensifies, Dutch Marines Order Machine Gun Sleds

The Netherlands is beefing up its Arctic armaments, James Bond style

Todd Snyder's Festive Timex Collab Is on Sale for the Holidays

Get the Bi-Metal Welton watch in time with free shipping

The Best ’90s Comeback Is This One-of-One German Hypercar Heading to Auction

Isdera’s Commendatore 112i is a Frankensteinian, gullwing-bodied dream machine

The False Hope of Brexit, Summed Up by a Billionaire and His Defender

Jim Ratcliffe said he’d revive the U.K. off-road icon. Now he’s building it in France.

This Half-Off Nespresso Machine Is a Great Gift for Anyone, Even Yourself

Breville’s Nespresso Vertuo Next is over 50% off at Sur La Table