Alex Lauer

Alex Lauer is the features editor at InsideHook. Since joining the company in 2016, he’s covered a wide range of topics, including cars, the environment, books and business. His reporting broke stories on the rise of Bookshop (the anti-Amazon online bookseller), the fall of Best Made Company (and sale to Duluth Trading) and the false promises of a supposedly “environmentally-friendly” NFT initiative. His hands-on methods — driving in a Sherp (of Kanye West fame) in northern Minnesota and idling in the electric Ford Mustang Mach-E for 12 hours in the middle of winter — offer a reliable and unique perspective on popular issues. Previously, he wrote for City Pages in the Twin Cities after graduating from the University of Minnesota. After starting at IH in New York City, he now lives in Minneapolis, MN. Follow him on Instagram: @alexlauer.

All Articles From Alex Lauer

For an EDC, You’ll Do No Better Than Au Sabot’s Mariner’s Knife

The storied French knifemaker has been around since 1870

These Filson Duffles Are Better Than Perfect, They’re $70 Off

You’ll be planning weekend jaunts just to use it

Why Are Toyota Supras From 1994 Selling for $170K?

Two models have recently sold for record prices at auction

Who Wants an Extra 40% Off Sale Items at J.Crew’s Outlet?

$18 henleys, $24 sweaters, $60 jackets and more

Mitsubishi Wants to Power Your Home With Your EV

Their four-in-one energy ecosystem launches later this year

Is This Brooks Brothers Sale the Best Deal in Dress Shirts?

Normally, it’s one for $120. Today, it’s four for $199.

Take Hundreds Off Tumi’s Ballistic Nylon Travel Bags

What'll it be, $200 off a suit bag or wheeled carry-on?

Morgan’s New Sports Car Is Turbocharged, BMW-Powered and … Automatic?

The 110-year-old British carmaker is also getting new owners

Jeep Finally Goes Electric With Two Plug-In Hybrids

The Renegade and Compass SUVs will be electrified

Bugatti’s New Hypercar Just Sold for a Record-Breaking $18.9 Million

Meet “La Voiture Noire.” That’s French for “filthy rich."

American Crew’s New Line Solves All Your Dude-Specific Skin Issues

How to fix thin hair, face lines and the bags under your eyes

Would You Buy a Minivan If It Were an Electric Mercedes-Benz?

The concept debuted at Geneva and will hit showrooms soon

SuperTank Is the Ultimate Portable Charger for Frequent Flyers

Charge four devices at once, a MacBook Pro in 1.5 hours