Alex Lauer

Alex Lauer is the features editor at InsideHook. Since joining the company in 2016, he’s covered a wide range of topics, including cars, the environment, books and business. His reporting broke stories on the rise of Bookshop (the anti-Amazon online bookseller), the fall of Best Made Company (and sale to Duluth Trading) and the false promises of a supposedly “environmentally-friendly” NFT initiative. His hands-on methods — driving in a Sherp (of Kanye West fame) in northern Minnesota and idling in the electric Ford Mustang Mach-E for 12 hours in the middle of winter — offer a reliable and unique perspective on popular issues. Previously, he wrote for City Pages in the Twin Cities after graduating from the University of Minnesota. After starting at IH in New York City, he now lives in Minneapolis, MN. Follow him on Instagram: @alexlauer.

All Articles From Alex Lauer

Is This Brooks Brothers Sale the Best Deal in Dress Shirts?

Normally, it’s one for $120. Today, it’s four for $199.

Take Hundreds Off Tumi’s Ballistic Nylon Travel Bags

What'll it be, $200 off a suit bag or wheeled carry-on?

Morgan’s New Sports Car Is Turbocharged, BMW-Powered and … Automatic?

The 110-year-old British carmaker is also getting new owners

Jeep Finally Goes Electric With Two Plug-In Hybrids

The Renegade and Compass SUVs will be electrified

Bugatti’s New Hypercar Just Sold for a Record-Breaking $18.9 Million

Meet “La Voiture Noire.” That’s French for “filthy rich."

American Crew’s New Line Solves All Your Dude-Specific Skin Issues

How to fix thin hair, face lines and the bags under your eyes

Would You Buy a Minivan If It Were an Electric Mercedes-Benz?

The concept debuted at Geneva and will hit showrooms soon

SuperTank Is the Ultimate Portable Charger for Frequent Flyers

Charge four devices at once, a MacBook Pro in 1.5 hours

Tesla Just Set an Unveiling Date for the Model Y Crossover

Here’s what we know about Elon Musk’s new EV

If This Bomber Is 50% Off and Reversible, Is That Twice the Savings?

Lululemon’s jacket is quilted on one side, glossy on the other

5 Reasons Volvo’s New Polestar 2 May Be the First Legitimate ‘Tesla Killer’

This all-electric sedan has the Model 3 firmly in its sights

Amazon’s New Tool Is a Boon for You, the Company and the Planet

It’s called “Amazon Day,” and here’s how it works

Is Damien Hirst’s Hotel Room the Worst Way to Blow $200K in Vegas?

Look inside the new “world’s most expensive hotel room”

It’s Rain Jacket Season, and One of the Best Is Under $60

Downpours are no match for the North Face Resolve 2