Alex Lauer

Alex Lauer is the features editor at InsideHook. Since joining the company in 2016, he’s covered a wide range of topics, including cars, the environment, books and business. His reporting broke stories on the rise of Bookshop (the anti-Amazon online bookseller), the fall of Best Made Company (and sale to Duluth Trading) and the false promises of a supposedly “environmentally-friendly” NFT initiative. His hands-on methods — driving in a Sherp (of Kanye West fame) in northern Minnesota and idling in the electric Ford Mustang Mach-E for 12 hours in the middle of winter — offer a reliable and unique perspective on popular issues. Previously, he wrote for City Pages in the Twin Cities after graduating from the University of Minnesota. After starting at IH in New York City, he now lives in Minneapolis, MN. Follow him on Instagram: @alexlauer.

All Articles From Alex Lauer

There Are More Powerful Corvettes on the Way. Here’s a Breakdown.

A Z06 with 800 ponies? A ZR1 with a flat-plane-crank V8? It’s all possible.

One of the Most Iconic Office Chairs Is Over $500 Off

Herman Miller’s Aeron Chair is still the gold standard, and now it’s 51% off

How Overlanding Has Changed Since the “First” Journey in 1955

In 1955, a Land Rover drove from London to Singapore. Now, the same car is doing It backwards.

Adidas Will Fight Anyone Trying to Trademark Stripes. Its Latest Target: J.Crew.

The sportswear company has filed 16 trademark opposition cases this year

Land Rover Defender Image Leaks From the Set of James Bond

A spy shot of the 2020 Defender from the spy movie

The Truth About the Amazon, Forest Fires and What We Can Do To Stop Them

A lot of misinformation has been circulating, but the situation is still a dire one

Two Tony Award Winners Hope to Bring “The Shining” to Broadway

A new stage adaptation of Stephen King’s celebrated novel is in the works

A 70-Year-Old American Man Won the World’s Longest Horse Race

Robert Long is also the oldest person to finish the Mongol Derby

Take 40% Off All of Entireworld's Eco-Friendly Menswear Essentials

If you haven’t tried all-star designer Scott Sternberg’s new brand, now’s the time

Is Someone Following You? This New Device Uses Tesla’s Cameras to Find Out.

The AI-powered Surveillance Detection Scout also raises legal and ethical concerns

These Heavily Discounted Bose Headphones Cover All Your Audio Needs

Grab noise-canceling cans and workout-ready earbuds for over 40% off

Prep for Fall With 64% Off This Sherpa-Lined Flannel Shirt

It’s not the only steal at Jachs NY’s Labor Day sale

The “First Porsche” Was on Track to Sell for $20M, But the Auctioneers Bungled It

Watch as the 1939 Porsche Type 64 climbs to $70M … then tanks

Does Brooklinen’s Loungewear Live Up to Its Bedding?

We tested the direct-to-consumer sheet company’s new clothing line

Aston Martin Will Now Build You an Evil Lair for Your Cars

The marque’s new “Galleries and Lairs” service was announced at Pebble Beach

The Quintessential Adidas Ultraboost Running Shoe Is $80 Off

Take over 40% off Ultraboost 19 sneakers, get back on your routine