Alex Lauer

Alex Lauer is the features editor at InsideHook. Since joining the company in 2016, he’s covered a wide range of topics, including cars, the environment, books and business. His reporting broke stories on the rise of Bookshop (the anti-Amazon online bookseller), the fall of Best Made Company (and sale to Duluth Trading) and the false promises of a supposedly “environmentally-friendly” NFT initiative. His hands-on methods — driving in a Sherp (of Kanye West fame) in northern Minnesota and idling in the electric Ford Mustang Mach-E for 12 hours in the middle of winter — offer a reliable and unique perspective on popular issues. Previously, he wrote for City Pages in the Twin Cities after graduating from the University of Minnesota. After starting at IH in New York City, he now lives in Minneapolis, MN. Follow him on Instagram: @alexlauer.

All Articles From Alex Lauer

You Can't Afford to Miss the Wardrobe Sale at Brooks Brothers

Everything from new blazers to classic dress shirts are discounted

Take Up to 83% Off All-Clad Cookware for 48 Hours

The factory seconds sale includes pots, pans, utensils and more

You Need Fall Sweaters. Ralph Lauren Has Them for 30% Off.

The discount extends to quilted vests, rain jackets and other outerwear, too

Yeti’s New Bags Are Built for Normal Everyday Life — Not the Wild

When Monday comes around, grab the Crossroads backpack or tote

Timex Reissued a ’70s Watch That Rips Off Rolex (And We Love It)

Rock the Pepsi bezel without the thousand-dollar price tag

You Know Fast Fashion Is Bad. Here Are 5 Things You Didn’t Know.

If a jacket costs $20, how much does the sewer get paid?

The Only Shirt You Need This Fall Is Made From Faribault’s Utility Blankets

The American woolen mill teamed up with the denim purveyors at Tellason

A US Investor Is Reviving Wow Air Six Months After It Collapsed

The budget airline went bankrupt in March, taking Icelandic tourism down with it

How Levi’s and Outerknown Created the Most Recyclable Clothes … Ever?

The latest collaborative collection features brand-new denim, Western shirts and more

Frank And Oak Took Timeless Fall Layers and Made Them Modular

The vests, bomber jackets, topcoats and parkas are also sustainable, too

Why the Internet Was Always Going to Hate the New Land Rover Defender

Land Rover’s iconic off-roader isn't just a vehicle. It’s a national symbol.

Amazon HQ Employees Will Strike for the First Time. The Reason: Climate Change.

Over 1,000 white-collar workers will walk out to demand the company lead on climate issues

The 2020 Land Rover Defender Is Here. You Should Wait a Year to Buy One.

An even more exciting model will be added to the lineup next year

Bentley Is Building (and Selling) 12 Replicas of Its Most Valuable Car

The 90-year-old Team Blower will be the first pre-war continuation race car

See Leaked Photos of the New Land Rover Defender

The new U.S.-bound model will be officially unveiled later this week