Watches | December 17, 2021 4:27 pm

Nordstrom and Watchfinder Partner For New Take on Secondhand Luxury

The new era of retail for the luxury giants

Nordstrom and Watchfinder Partner For New Take on Secondhand Luxury
Courtesy of Watchfinder & Co.

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Move over, StockX … there’s a new reseller in town, and her name is Nordstrom. The long-standing retail giant is diving into the pre-owned watch pool — in collaboration with Watcherfinder & Co., one of the preeminent pre-owned timepiece marketplaces — with a splash, announcing both digital and physical selling presences, the later hosted by their flagship Seattle location.

The exclusive partnership means that Nordstrom’s customers will have access to a massive variety of pre-owned timepieces via Nordstrom.com, and for those lucky enough to visit the physical flagship, pre-owned watches from Rolex, Omega, Breitling, Cartier and more are on display and available to the public.

Rolex Pre-Owned Daytona
Nordstrom

Nordstrom’s first entry into the pre-owned space mirrors the larger pivot in luxury towards secondhand markets, but the retailer’s offerings and model are markedly different that online-only, thirty-party seller platforms. Both brands involved boast an elite history in luxury retail, as well as a customer service-oriented take on secondhand retail and a real in-person presence. Watchfinder & Co. in particular boasts a thorough process, providing an in-house authentication process, accredited servicing and 24-month warranty offering.

Breitling Pre-Owned Bentley B05 Unitime
Nordstrom

The watches up for grabs are nothing to sneeze at, either. Timepieces like a 42mm OMEGA Seamaster 150M Chronograph ($4,200) and the 46mm Jaeger-LeCoultre Master Compressor Chronograph ($10,000) are up for grabs online. There are even some holy grails in the Nordstrom x Watchfinder & Co. vault; a pre-owned Rolex Daytona (seen above, $24,650) and a Zenith Defy ($9,350) round out the selection for now.

You can find out more about the partnership at Nordstrom.com, and shop the full range of pre-owned timepieces as well, which currently start at $4,200.