Nordstrom and Watchfinder Partner For New Take on Secondhand Luxury
The new era of retail for the luxury giants
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Move over, StockX … there’s a new reseller in town, and her name is Nordstrom. The long-standing retail giant is diving into the pre-owned watch pool — in collaboration with Watcherfinder & Co., one of the preeminent pre-owned timepiece marketplaces — with a splash, announcing both digital and physical selling presences, the later hosted by their flagship Seattle location.
The exclusive partnership means that Nordstrom’s customers will have access to a massive variety of pre-owned timepieces via Nordstrom.com, and for those lucky enough to visit the physical flagship, pre-owned watches from Rolex, Omega, Breitling, Cartier and more are on display and available to the public.
Nordstrom’s first entry into the pre-owned space mirrors the larger pivot in luxury towards secondhand markets, but the retailer’s offerings and model are markedly different that online-only, thirty-party seller platforms. Both brands involved boast an elite history in luxury retail, as well as a customer service-oriented take on secondhand retail and a real in-person presence. Watchfinder & Co. in particular boasts a thorough process, providing an in-house authentication process, accredited servicing and 24-month warranty offering.
The watches up for grabs are nothing to sneeze at, either. Timepieces like a 42mm OMEGA Seamaster 150M Chronograph ($4,200) and the 46mm Jaeger-LeCoultre Master Compressor Chronograph ($10,000) are up for grabs online. There are even some holy grails in the Nordstrom x Watchfinder & Co. vault; a pre-owned Rolex Daytona (seen above, $24,650) and a Zenith Defy ($9,350) round out the selection for now.
You can find out more about the partnership at Nordstrom.com, and shop the full range of pre-owned timepieces as well, which currently start at $4,200.
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