Travel | December 1, 2016 9:00 am

Here’s a ‘Pop-Up Hotel’ for People Too Lazy for Tents

They'll meet you anywhere. Literally: anywhere.


Where we’re going, we don’t need hotels …

Black Tomato is the tour operator of the 1% — the kind of agency that advertises itself on Instagram as “creating the kind of trips that Instagram was made for.” The London-based business’s latest venture? Blink, offering pop-up hotels. Anywhere. Literally: anywhere. 

Here’s the rub: everyone wants to go somewhere that no one else is. Until now, those places have belonged to adventurers, backpackers and explorers — travelers willing to put some sweat equity into getting somewhere hard to go, and don’t mind pitching a tent when they arrive. 

That, of course, won’t work for today’s overworked, overwhelmed travelers, who have neither the time nor the patience for the merely exclusive — with limited vacation time, a vacation has to be worth it, and by “worth it,” we mean “available only to them.” That is where Blink comes in. It offers, according to Blink itself, “the chance to design your own temporary accommodation and experience in locations so private and untouched that no one else will have stayed there before and never will again in the same way.” 

Because other people are the worst. 

As examples of the service, Blink suggests “chic safari-style tents overlooking the Mekong River [or] lunar-like bubbles on the Bolivian Altiplano.” 

It won’t come cheap. But it will offer a one-of-a-kind experience. Blink’s name, after all, references the phenomenon: Blink and you’ll miss it. 

The real question is how far would you go — and how much would you pay — to really get away from it all?