Kill Your Dad Bod. Kill It With Fire.

It’s no secret that physical health and emotional well-being can become an afterthought for many overworked Americans. A 2016 study from the Mayo Clinic revealed that less than 3% of Americans live a “healthy lifestyle,” while an oft-referenced 79-year study out of Harvard found that the happiest American men are those who actually devote time to maintaining strong friendships into their later years.

Sound familiar?

Well here’s a little help: InsideHook just launched a video series in partnership with Cotton that sets up regular guys with leading fitness and wellness experts to help them revamp their daily routines over the course of one-day boot camps.

In the first episode, a former DI football player and current Hollywood trainer puts a thirty-something with a nascent dad-bod through the ringer, encouraging him to cast off his unhealthy habits and take back his life.

Meet your guide

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