Marlins CEO Derek Jeter has high hopes and big plans for the Marlins to make a profit in 2018, as well as sizable profits the following three years. He lays out his ambitious revenue goals for tickets, sponsorship and television rights in Project Wolverine, a confidential document given to potential investors and shared with The Miami Herald by two of those investors. Jeter has slashed about $36 million in player payroll in recent weeks. That, combined with the fact that every MLB team next spring will receive a one-time payout of $50 million as a result of the league’s sale of digital media company BAMTech to Disney, means that the new ownership group is poised to make a profit next season. However, the Marlins profit could vary based on a number of factors. If Fox does not give the Marlins a $44.8 million up-front payment as part of a renegotiated TV deal, the team will make much less than Jeter projects. He also hopes to increase ticket revenue from about $30 million to $37.5 million in 2018 and $40.6 million and $45.8 million the following two seasons.
Derek Jeter’s Secret Plan to Make the Marlins Profitable This Year
The Miami Herald revealed Jeter has ambitious revenue goals for sponsorships and television rights.
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