Derek Jeter’s Secret Plan to Make the Marlins Profitable This Year

The Miami Herald revealed Jeter has ambitious revenue goals for sponsorships and television rights.

Derek Jeter
Derek Jeter speaks onstage during TechCrunch Disrupt NY 2017. (Noam Galai/Getty Images for TechCrunch)

Marlins CEO Derek Jeter has high hopes and big plans for the Marlins to make a profit in 2018, as well as sizable profits the following three years. He lays out his ambitious revenue goals for tickets, sponsorship and television rights in Project Wolverine, a confidential document given to potential investors and shared with The Miami Herald by two of those investors. Jeter has slashed about $36 million in player payroll in recent weeks. That, combined with the fact that every MLB team next spring will receive a one-time payout of $50 million as a result of the league’s sale of digital media company BAMTech to Disney, means that the new ownership group is poised to make a profit next season. However, the Marlins profit could vary based on a number of factors. If Fox does not give the Marlins a $44.8 million up-front payment as part of a renegotiated TV deal, the team will make much less than Jeter projects. He also hopes to increase ticket revenue from about $30 million to $37.5 million in 2018 and $40.6 million and $45.8 million the following two seasons.

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