Whole Foods Now Slightly More Affordable Thanks to Rewards Program

Rejoice, all ye' gentrified and genteel

November 7, 2016 9:00 am

Whenever I hear people complain about Whole Foods being too expensive (almost invariably appended by the words whole paycheck), I think to myself, “You just don’t know how to shop here.”

Yes, if you buy steaks and gourmet cheeses your bill will skyrocket. But if you stick to Whole Foods’ 365 products? Your ketchup will cost no more than a bottle of Heinz at Ralphs (it’ll also save you money on medical bills down the road, but that’s a conversation for a different day).

And now you can even get rewards for doing it, care of Whole Foods’ new rewards program.

The pilot program, currently live in Dallas and Philly, rolls out nationally in 2017. The more you shop, the more rewards you unlock in various departments, saving 10-15 percent on each purchase. These rewards are already in effect in Whole Foods’ new 365 stores, which if you haven’t been, are like Costco for hipsters.

So now you have no reason to gripe. Unless you’re the type of person who just loves to gripe or simply doesn’t like to go grocery stores (looking at you on both accounts, millennials). Hence why Whole Foods is launching Blue Apron-esque meal kits over the next year.

Additionally, if you’re in L.A., they’ll begin stocking Kogi Taco in the prepared food section on Wednesday (11/9).

Because Kimchi quesadillas will definitely make shopping more delicious … as well as the reason we left our wallet in El Segundo.


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