The Internet Is Not Impressed With the Atlanta Falcons’ New Uniforms

The team's uniforms have undergone a redesign for the first time in 17 years

Julio Jones of the Atlanta Falcons makes a catch in the end zone. (Lachlan Cunningham/Getty)
Julio Jones of the Atlanta Falcons makes a catch in the end zone. (Lachlan Cunningham/Getty)
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By Evan Bleier / April 9, 2020 9:54 am

The Tampa Bay Bucs aren’t the only NFC South team that will have new uniforms this season.

Though they were originally planning to unveil their new designs next week, the Atlanta Falcons revealed their new uniforms yesterday after some photos of the new duds leaked online. Though the Falcons will keep a white-on-white look, they will also have an all-black home uniform with an “ATL” logo on the front above the numbers and a number of other options, including a red gradient jersey featuring a black lower half.

According to the organization, the team’s first redesign in 17 years was based on information gleaned from two decades of research collected from fan focus groups as well as input from current and former Falcons players.

The main takeaways from that research were to own black but incorporate red, embrace a modern look and keep things simple.

“Black has been a part of our history since 1966 and both our fans and players have asked us to bring it back,” owner Arthur Blank wrote in a statement. “The ‘ATL’ moniker is known around the world and we now we it proudly as our badge of unity, diversity and togetherness. Something our world needs more of, especially in these tough times.”

Paul Lukas of Uni Watch — who also writes for InsideHook — was not overly impressed with the new look, referring to it as a “train wreck.”

“Obviously, the whole point of this design is to be polarizing,” Lukas writes. “Classicists like me are supposed to hate it (and I’m happy to do my part); kids who’ve never heard of Steve Bartkowski are supposed to think it’s dope, or fire, or whatever. And that divide is supposed to weed out all the squares or some such. That’s not a bad approach for certain things (art, for example), but polarization is a really unfortunate route to take in sports, because the whole point is to unite, to bring fans together across generations. But that’s never been Nike’s approach to anything.”

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