Paul Lukas

Paul Lukas is the founder of Uni Watch and has written for The New York Times, GQ,, Sports Illustrated, Fortune, The Wall Street Journal and many other publications. He specializes in noticing (okay, obsessing over) small details that other people overlook. He is left-handed, does not have a middle name, and is near pathologically averse to the color purple.

All Articles From Paul Lukas

The Definitive Uni Watch Guide to the NBA’s Christmas Uniforms

A look at the best special unis from Christmases past, and a preview of what to expect this year

The Official Uni Watch 2021-22 NBA Season Preview

For the league’s 75th anniversary, a ton of changes and wild new looks are afoot

The 2021 Uni Watch NHL Season Preview

​​​​The NHL is back, which means it's time to break down everything you need to know about new uniforms, logos, ice designs and more

The Official Uni Watch 2021 NFL Season Preview

The skinny on new uniforms, funky helmets and a major rule change around player numbers

The 2021 Uni Watch College Football Season Preview

A comprehensive rundown of the new uniforms, helmets, patches, naming rights and more for all 130 FBS programs

The 10 Biggest Uniform Storylines to Look Out for at the Tokyo Olympics

Uni Watch sifted through the entire Olympic universe to pick out the sartorial storylines that are worth your attention

An Oral History of MLB's Infamous "Turn Ahead the Clock" Promotion

In 1999, a few brave marketers decided to imagine what baseball would look like in 2021. Now that we're here, how'd they do?

NBA Playoff Special: All 30 Uniforms for 2021, Ranked

Uni Watch takes a closer look at the most popular uni set of every team

Uni Watch: A Definitive Ranking of All 31 NHL Uniform Sets

Mirror, mirror on the wall, who dons the finest sweaters of them all?

The 2021 Uni Watch MLB Season Preview

There will be ballgames. There will be fans. And there will be uniform changes.

Meet the Streetwear Icons Who Are Redesigning the NBA From the Inside Out

With Daniel Arsham and Big Sean recently taking over as creative directors for the Cavs and Pistons, the future of NBA branding looks bright

The 2021 Uni Watch NHL Season Preview

Including: New "Reverse Retro" designs for all 31 teams

The 20 Best “So Bad It’s Good” Uniforms in Sports History

From the Steelers’ bumblebees to that time the White Sox wore shorts

The 2020 Uni Watch NBA Season Preview

A short off-season hasn't stopped the Association's 30 teams from cranking out a host of new unis, courts, patches and more

The 2020 Uni Watch College Basketball Season Preview

We emailed 357 schools across 32 conferences to chart every new development on the uniform landscape

Uni Watch: A Definitive Ranking of All 14 Big Ten Uniforms

The size of the conference may no longer be sacred, but the unis most certainly are