The British Army wants the “Me” generation to step up and serve. New ads from the U.K. military show millennials in a positive light after NBC News reports a declining number of troops in recent years.
The ads, broadcast on television, tout skills like focus and drive from “binge gamers” and “phone zombies.” The “self-obsessed” are applauded for their “self-belief” and “snowflakes,” oft-criticized for “lacking resilience” and “taking offense” are “wanted for their compassion.”
Take a look at some of the ads below.
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