Alex Lauer

Alex Lauer is the features editor at InsideHook. Since joining the company in 2016, he’s covered a wide range of topics, including cars, the environment, books and business. His reporting broke stories on the rise of Bookshop (the anti-Amazon online bookseller), the fall of Best Made Company (and sale to Duluth Trading) and the false promises of a supposedly “environmentally-friendly” NFT initiative. His hands-on methods — driving in a Sherp (of Kanye West fame) in northern Minnesota and idling in the electric Ford Mustang Mach-E for 12 hours in the middle of winter — offer a reliable and unique perspective on popular issues. Previously, he wrote for City Pages in the Twin Cities after graduating from the University of Minnesota. After starting at IH in New York City, he now lives in Minneapolis, MN. Follow him on Instagram: @alexlauer.

All Articles From Alex Lauer

Levi’s Is Back With a $20 Jeans Sale

Grab the best pairs before someone else does

Grab One of Aer's Versatile Bags While They're on Sale

Do you prefer the backpack-duffel or the duffel-backpack?

A Short History of Americans Riding Horses Into Protests

From the Compton Cowboys to the Joan of Arc of women’s suffrage

You’ll Have to Fight for a New Land Rover Defender This Summer

The SUV is finally in the U.S., but the coronavirus interrupted production

Take $150 Off Allen Edmonds Classics for Father’s Day

Oxfords, bluchers and other dress shoes are on sale

What Minneapolis Really Looks Like After the George Floyd Uprising

If you’ve only seen the burned police precinct, this is what you’re missing

Gerber's Rare Sale Includes Knives, Tools and Everything Else

It’s for Father’s Day, but you don't have to be a dad to get a deal

How a Black-Owned Distillery in Minneapolis Is Leading the City's Revival

Du Nord, blocks from the burned police precinct, has raised $350K for rebuilding

How a Media Company You’ve Never Heard of Is Leading the Protest Coverage

Instead of talking heads and helicopters, Unicorn Riot does intimate live streams

Ford Finally Sets a Reveal Date for the New Bronco

After coronavirus-related delays, it's sooner than expected

The Quintessential Taylor Stitch Shirt Is Over $50 Off

The Jack is discounted in six different styles

You Should Spend Your COVID-19 Summer on a Honda Monkey Bike

Don’t listen to the haters. Get your motorcycle license, then hop on.

Barack Obama Calls for “Real Change” in Response to George Floyd Protests

What does he recommend? State and local political involvement.

Milo's DTC Dutch Oven Is the Cheapest We've Ever Seen

Looking for an affordable alternative to Le Creuset?