Alex Lauer

Alex Lauer is the features editor at InsideHook. Since joining the company in 2016, he’s covered a wide range of topics, including cars, the environment, books and business. His reporting broke stories on the rise of Bookshop (the anti-Amazon online bookseller), the fall of Best Made Company (and sale to Duluth Trading) and the false promises of a supposedly “environmentally-friendly” NFT initiative. His hands-on methods — driving in a Sherp (of Kanye West fame) in northern Minnesota and idling in the electric Ford Mustang Mach-E for 12 hours in the middle of winter — offer a reliable and unique perspective on popular issues. Previously, he wrote for City Pages in the Twin Cities after graduating from the University of Minnesota. After starting at IH in New York City, he now lives in Minneapolis, MN. Follow him on Instagram: @alexlauer.

All Articles From Alex Lauer

Simon & Schuster Wants to Own the Trump Book Market

The publisher is behind tell-alls from John Bolton, Mary L. Trump and others

Want a Police Radar Detector? This One's Legal and on Sale.

Think of it as a plug-and-play speeding-ticket avoider

The Dubious History of the Scotch Martini, A Supposed Wartime Favorite

Did the Brits really run out of vermouth during WWII? And more importantly, does it matter?

Range Rover Breaks Out the Heritage Colors for Its 50th Anniversary

The 1,970 limited-edition models mark the SUV's debut

Take $250 Off the Hamilton Watch From "Interstellar"

The Murph is an ideal daily wear with a cinematic pedigree

One Small Town Is Printing Its Own Money to Weather the Coronavirus

Tenino, Washington also used wooden dollars during the Great Depression

Spend Your Summer in Filson's New Smokey Bear Collection

The one cartoon character everyone can pull off

This Freemans Sporting Club Sale Has All Your Summer Statement Pieces

Palm trees, Western shirts and bleached denim, right this way

This Rare Rolex Auction Includes the Paul Newman Daytona Found in a Couch

Searching for that perfect Rolex? Head over to Bob’s Watches.

All of Ray-Ban’s Essential Sunglasses Are on Sale

Wayfarers, Aviators and Clubmasters are included in this double sale

Is Wearing a Face Mask All Summer Terrible for Your Skin?

One dermatologist's advice on avoiding “maskne,” mask-tans and face dandruff

Aether Used Motorcycle-Gear Tech in Its New Dalton Sneaker

Even though it just launched, you can get 10% off

Dubai Police Bought Hoverbikes and It's Not Going Well

No limbs were lost in the making of this video