Alex Lauer

Alex Lauer is the features editor at InsideHook. Since joining the company in 2016, he’s covered a wide range of topics, including cars, the environment, books and business. His reporting broke stories on the rise of Bookshop (the anti-Amazon online bookseller), the fall of Best Made Company (and sale to Duluth Trading) and the false promises of a supposedly “environmentally-friendly” NFT initiative. His hands-on methods — driving in a Sherp (of Kanye West fame) in northern Minnesota and idling in the electric Ford Mustang Mach-E for 12 hours in the middle of winter — offer a reliable and unique perspective on popular issues. Previously, he wrote for City Pages in the Twin Cities after graduating from the University of Minnesota. After starting at IH in New York City, he now lives in Minneapolis, MN. Follow him on Instagram: @alexlauer.

All Articles From Alex Lauer

Some of Timex's Best Watches Are Up to 50% Off

All types of movements, straps and dials available

The Motorhomes, Trailers and Campers to Consider During the COVID RV Boom

There’s more to the industry than Airstream and Winnebago

Take 40% Off and Get Yourself a Classic Shinola Watch

Both higher-end automatic and simple quartz models are on sale

Analyst: Tesla’s Ride-Sharing App Could Beat Uber and Lyft

Elon Musk promised robotaxis, but there’s potential for something less futuristic

The Controversy Over Tesla Autopilot, Explained

Does Elon Musk promise too much with his autonomous driving tech?

Cruises Are Back Whether the World Is Ready or Not

Germany’s Mein Schiff 2 has already sailed, and others are on the way

Your Dream Leather Jacket Is $300 Off During This AllSaints Sale

Add discounts on top of discounts and you get your fall statement piece

The Cult-Favorite "Jaws" Watch Is Finally Available Again

Alsta's new Nautoscaph Superautomatic gets all the details right

Florida Man Gets PPP Loan, Buys a Lamborghini, Is Promptly Arrested

The man obtained $3.9M for payroll. He did not use it for payroll.

Take Advantage of Koio's Sample Sale While There Are Sneakers Left

It’s up to 60% off Italian-made sneakers during this rare blowout

Every Leatherman Multitool Is on Sale

Whether you need a couple tools or the whole gamut

Mercedes-Benz S-Class to Feature World-First Backseat Airbags

Think your SUV is safer than a sedan? Think again.

Ford Is Reportedly Fast-Tracking a Bronco Pickup Truck

The Bronco has the Jeep Gladiator in its sights

Take 25% Off Literally Any Pair of Greats Sneakers You Want

Simple, clean and different from whatever you're wearing now

You Need to Hear the Sound of Ford's Insane 1400-HP Electric Mustang

The Mustang Mach-E 1400 prototype has not one, not two, but seven motors