Alex Lauer

Alex Lauer is the features editor at InsideHook. Since joining the company in 2016, he’s covered a wide range of topics, including cars, the environment, books and business. His reporting broke stories on the rise of Bookshop (the anti-Amazon online bookseller), the fall of Best Made Company (and sale to Duluth Trading) and the false promises of a supposedly “environmentally-friendly” NFT initiative. His hands-on methods — driving in a Sherp (of Kanye West fame) in northern Minnesota and idling in the electric Ford Mustang Mach-E for 12 hours in the middle of winter — offer a reliable and unique perspective on popular issues. Previously, he wrote for City Pages in the Twin Cities after graduating from the University of Minnesota. After starting at IH in New York City, he now lives in Minneapolis, MN. Follow him on Instagram: @alexlauer.

All Articles From Alex Lauer

The Cult-Favorite "Jaws" Watch Is Finally Available Again

Alsta's new Nautoscaph Superautomatic gets all the details right

Florida Man Gets PPP Loan, Buys a Lamborghini, Is Promptly Arrested

The man obtained $3.9M for payroll. He did not use it for payroll.

Take Advantage of Koio's Sample Sale While There Are Sneakers Left

It’s up to 60% off Italian-made sneakers during this rare blowout

Every Leatherman Multitool Is on Sale

Whether you need a couple tools or the whole gamut

Mercedes-Benz S-Class to Feature World-First Backseat Airbags

Think your SUV is safer than a sedan? Think again.

Ford Is Reportedly Fast-Tracking a Bronco Pickup Truck

The Bronco has the Jeep Gladiator in its sights

Take 25% Off Literally Any Pair of Greats Sneakers You Want

Simple, clean and different from whatever you're wearing now

You Need to Hear the Sound of Ford's Insane 1400-HP Electric Mustang

The Mustang Mach-E 1400 prototype has not one, not two, but seven motors

Tesla Eyes an Unexpected Milestone: The S&P 500

Elon Musk’s EV company qualified for the stock market index on Wednesday

All of United By Blue's Best Gear Is on Sale

Grab sitewide discounts on apparel, camp gear, candles and more

What Happens to NYC's Best Subway Meme Account When No One Is Riding?

Predicting the future of mass transit with the guy behind @subwaycreatures

Even Supercar Consultations Are Moving Online During the Pandemic

Lamborghini is bringing its Ad Personam studio to the virtual realm

After Five Centuries in Service, London Beefeaters Face COVID Job Cuts

Not even the iconic Yeoman Warders are safe from the pandemic