Alex Lauer

Alex Lauer is the features editor at InsideHook. Since joining the company in 2016, he’s covered a wide range of topics, including cars, the environment, books and business. His reporting broke stories on the rise of Bookshop (the anti-Amazon online bookseller), the fall of Best Made Company (and sale to Duluth Trading) and the false promises of a supposedly “environmentally-friendly” NFT initiative. His hands-on methods — driving in a Sherp (of Kanye West fame) in northern Minnesota and idling in the electric Ford Mustang Mach-E for 12 hours in the middle of winter — offer a reliable and unique perspective on popular issues. Previously, he wrote for City Pages in the Twin Cities after graduating from the University of Minnesota. After starting at IH in New York City, he now lives in Minneapolis, MN. Follow him on Instagram: @alexlauer.

All Articles From Alex Lauer

What Happens to the Vintage Bronco Market Now?

Whether you should buy or sell, and other collector SUVs to consider

Score a Batmobile, DeLorean or Ecto-1 From This $48M Fraud Auction

The seized replica movie cars are being offered by the U.S. Marshals

Michelle Obama’s Podcast Will Debut on Spotify Later This Month

The show comes a year after the Obamas inked an exclusive deal with the company

“Revived” SUVs Are a Nostalgia Trap for Baby Boomers

The new Bronco, Defender and Mustang are not respectful revivals. They’re cash cows.

The Breton Stripe Is Just the Beginning of This Armor-Lux Sale

Pick up the iconic shirt, or something else entirely, at Huckberry

Electric Truck Startup Rivian Raises $2.5B in Largest Funding Round Yet

Amazon, Ford and BlackRock have already backed the EV company

Get Two All-Purpose Summer Shirts for Just $48 at Jachs

The short-sleeve button-up is your best friend

The First Name in Bronco Restorations Is Now Doing Vintage Ford Pickups

We spoke with Seth Burgett, Gateway Bronco’s mastermind, about the new lineup

Ferrari Lost Its Trademark of the World’s Most Expensive Car

Maranello was taken down by the “use it or lose it” clause. Yes, really.

OXO Is Throwing a Big Sale on Our Favorite Essential Hack

These containers will change your life, or at least your pantry

Lamborghini's Future Lies in This New Hybrid Roadster

If only 63 coupes were made, how rare is this topless version?

Brooks Brothers Files for Bankruptcy After 200 Years in Business

The American brand is closing stores and factories, but it’s not down-and-out yet