Alex Lauer

Alex Lauer is the features editor at InsideHook. Since joining the company in 2016, he’s covered a wide range of topics, including cars, the environment, books and business. His reporting broke stories on the rise of Bookshop (the anti-Amazon online bookseller), the fall of Best Made Company (and sale to Duluth Trading) and the false promises of a supposedly “environmentally-friendly” NFT initiative. His hands-on methods — driving in a Sherp (of Kanye West fame) in northern Minnesota and idling in the electric Ford Mustang Mach-E for 12 hours in the middle of winter — offer a reliable and unique perspective on popular issues. Previously, he wrote for City Pages in the Twin Cities after graduating from the University of Minnesota. After starting at IH in New York City, he now lives in Minneapolis, MN. Follow him on Instagram: @alexlauer.

All Articles From Alex Lauer

Rolls-Royce Christens Its “Post Opulent” Era With the New Ghost

Can a Rolls ever be minimalist? We’re about to find out.

All the Grievances Watch Nerds Have Against the New Rolex Submariner

It’s the first overhaul of the iconic diver in eight years

Prep for Your Fall Camping Trips With This BioLite Sale

Grab discounts on camp stoves, headlamps and more

Can Red Wing Shoe Co. Reclaim Labor Day for American Workers?

With millions unemployed, the iconic brand is spearheading a campaign to hire people back

Watch a 19-Ton Tractor Set a Record at the Nürburgring

The Claas Xerion 5000 TRAC VC is not your normal Green Hell racer

Robert Redford’s Rolls-Royce From “The Great Gatsby” Is Headed to Auction

The yellow 1928 Phantom I is expected to fetch at least $1.5 million

Score a Deal on Some of Our Favorite Timex Watches, Including the Marlin

Take 20% off the automatic model, Todd Snyder collabs and more

In a Pandemic, Boats Are No Longer a Bad Investment

The archetypal money suck now seems like a steal thanks to its blend of freedom, safety and escapism

Study: It’s Getting Much Easier to Climb Mount Everest

The bucket-list summit may not be so inconceivable after all

They Made the New Corvette, Now They’re Making Electric Cars

GM is moving its 'Vette engineers to the EV team to spice things up

We Know Fall Is Coming Because the King of Fall Jackets Is Back in Stock

The autumnal classic has returned, and one style’s even on sale

Vail Green-Lights Ski Season, Masks and Reservations Required

Here’s what to expect at Vail Resorts during the pandemic

Continental Reveals It Was an “Important Part of Hitler’s War Machine”

The automotive company commissioned an independent study of its Nazi past

Nisolo Boots, Slip-Ons, Oxfords and More Are on Sale Up to 60% Off

Grab big discounts on brand-new styles and factory seconds

An AI Program Beat an F-16 Pilot in a Dogfight … Five Times in a Row

The virtual contest raises the stakes for weaponized AI