Alex Lauer

Alex Lauer is the features editor at InsideHook. Since joining the company in 2016, he’s covered a wide range of topics, including cars, the environment, books and business. His reporting broke stories on the rise of Bookshop (the anti-Amazon online bookseller), the fall of Best Made Company (and sale to Duluth Trading) and the false promises of a supposedly “environmentally-friendly” NFT initiative. His hands-on methods — driving in a Sherp (of Kanye West fame) in northern Minnesota and idling in the electric Ford Mustang Mach-E for 12 hours in the middle of winter — offer a reliable and unique perspective on popular issues. Previously, he wrote for City Pages in the Twin Cities after graduating from the University of Minnesota. After starting at IH in New York City, he now lives in Minneapolis, MN. Follow him on Instagram: @alexlauer.

All Articles From Alex Lauer

Meet the People Forced to Quarantine in Five-Star Hotels

How’d you like to hole up in the Ritz-Carlton or Marina Bay Sands?

Take $130 Off Le Creuset Dutch Ovens

The ideal pot for all your favorite fall meals

Elon Musk on First SpaceX Mars Settlers: “Good Chance You’ll Die”

Would you be a human guinea pig for the chance to go to Mars?

Dick's Sporting Goods Is Slashing Bike Prices Up to 30% Off

Bikes have sold out everywhere during the pandemic, so here’s your chance

Jeep Previews Its Future With PHEV Wrangler and $100K Wagoneer

The automaker is betting on premium SUVs and electrification

All These New Q Timex Releases Are Making It Hard to Pick Just One

One of our favorite entry-level watches just got (another) update

You Can Buy a Mini Aston Martin DB5, James Bond’s Car of Choice

It goes 30 mph on electric power, ejector seat not included

Rolls-Royce Christens Its “Post Opulent” Era With the New Ghost

Can a Rolls ever be minimalist? We’re about to find out.

All the Grievances Watch Nerds Have Against the New Rolex Submariner

It’s the first overhaul of the iconic diver in eight years

Prep for Your Fall Camping Trips With This BioLite Sale

Grab discounts on camp stoves, headlamps and more

Can Red Wing Shoe Co. Reclaim Labor Day for American Workers?

With millions unemployed, the iconic brand is spearheading a campaign to hire people back

Watch a 19-Ton Tractor Set a Record at the Nürburgring

The Claas Xerion 5000 TRAC VC is not your normal Green Hell racer

Robert Redford’s Rolls-Royce From “The Great Gatsby” Is Headed to Auction

The yellow 1928 Phantom I is expected to fetch at least $1.5 million

Score a Deal on Some of Our Favorite Timex Watches, Including the Marlin

Take 20% off the automatic model, Todd Snyder collabs and more