Alex Lauer

Alex Lauer is the features editor at InsideHook. Since joining the company in 2016, he’s covered a wide range of topics, including cars, the environment, books and business. His reporting broke stories on the rise of Bookshop (the anti-Amazon online bookseller), the fall of Best Made Company (and sale to Duluth Trading) and the false promises of a supposedly “environmentally-friendly” NFT initiative. His hands-on methods — driving in a Sherp (of Kanye West fame) in northern Minnesota and idling in the electric Ford Mustang Mach-E for 12 hours in the middle of winter — offer a reliable and unique perspective on popular issues. Previously, he wrote for City Pages in the Twin Cities after graduating from the University of Minnesota. After starting at IH in New York City, he now lives in Minneapolis, MN. Follow him on Instagram: @alexlauer.

All Articles From Alex Lauer

Yes, That's Tom Cruise Riding a Motorcycle Full Speed Off a Cliff

Mr. “I do my own stunts” is back at it again in new footage

Taylor Stitch Named This Shirt After Hemingway, and It's on Sale

Grab a discount on the adventure-ready chore shirt at Huckberry

Hagerty’s DriveShare Is the Easiest Way to Rent Your Dream Car

From famous movie rides to collectible classics, this is the COVID-era lifeline you need

Meet the People Forced to Quarantine in Five-Star Hotels

How’d you like to hole up in the Ritz-Carlton or Marina Bay Sands?

Take $130 Off Le Creuset Dutch Ovens

The ideal pot for all your favorite fall meals

Elon Musk on First SpaceX Mars Settlers: “Good Chance You’ll Die”

Would you be a human guinea pig for the chance to go to Mars?

Dick's Sporting Goods Is Slashing Bike Prices Up to 30% Off

Bikes have sold out everywhere during the pandemic, so here’s your chance

Jeep Previews Its Future With PHEV Wrangler and $100K Wagoneer

The automaker is betting on premium SUVs and electrification

All These New Q Timex Releases Are Making It Hard to Pick Just One

One of our favorite entry-level watches just got (another) update

You Can Buy a Mini Aston Martin DB5, James Bond’s Car of Choice

It goes 30 mph on electric power, ejector seat not included

Rolls-Royce Christens Its “Post Opulent” Era With the New Ghost

Can a Rolls ever be minimalist? We’re about to find out.

All the Grievances Watch Nerds Have Against the New Rolex Submariner

It’s the first overhaul of the iconic diver in eight years

Prep for Your Fall Camping Trips With This BioLite Sale

Grab discounts on camp stoves, headlamps and more

Can Red Wing Shoe Co. Reclaim Labor Day for American Workers?

With millions unemployed, the iconic brand is spearheading a campaign to hire people back