Alex Lauer

Alex Lauer is the features editor at InsideHook. Since joining the company in 2016, he’s covered a wide range of topics, including cars, the environment, books and business. His reporting broke stories on the rise of Bookshop (the anti-Amazon online bookseller), the fall of Best Made Company (and sale to Duluth Trading) and the false promises of a supposedly “environmentally-friendly” NFT initiative. His hands-on methods — driving in a Sherp (of Kanye West fame) in northern Minnesota and idling in the electric Ford Mustang Mach-E for 12 hours in the middle of winter — offer a reliable and unique perspective on popular issues. Previously, he wrote for City Pages in the Twin Cities after graduating from the University of Minnesota. After starting at IH in New York City, he now lives in Minneapolis, MN. Follow him on Instagram: @alexlauer.

All Articles From Alex Lauer
The Casper Original Hybrid Mattress in a blue tone bedroom. The mattress is on sale for Cyber Week 2021.

Casper Is Offering Plenty of Year-End Deals

Mattresses, dog beds, sheets and more

An attendee bidding at Gooding & Company’s Pebble Beach auction in August. According to Hagerty, collector cars are finally cooling off.

After Pandemic Boom Times, Collector Cars Are Finally Cooling

Auction houses still did gangbusters in 2022, but 2023 could be a different story

The orange 1969 Chevrolet Corvette Stingray ZL-1 Convertible, which is heading to auction in Arizona in January 2023 through RM Sotheby's

One of the Rarest Corvettes of All Time Is Headed to Auction

This one-of-one 1969 ZL-1 Convertible has never before been offered to the public

Akio Toyoda, president of Toyota, reveals the Crown lineup in July. None of them are currently all-electric.

Toyota Boss Could Be Right About Electric Cars — Or Very Wrong

Waffling on EVs may seem fine now, but could hurt them dearly down the line

The F-150 Lightning at the unveiling event at Ford World Headquarters in Dearborn, Michigan, on May 19, 2021

The Fleeting Dream of a $40,000 Electric Truck

Ford appeared to do the impossible with the F-150 Lightning, but regular price increases show it was just that

A Jaguar I-Pace concept testing in the middle of winter. New research put the I-Pace as one of the best performing EVs in cold weather.

Is This Really the EV That Performs Best in Winter?

New data from Recurrent puts an odd electric SUV at the top of the pack in terms of cold-weather performance

The online visualizer for the 2024 Chevrolet Corvette E-Ray, a hybrid version of the sports car, that was leaked in December 2022

Everything We Know About the Hybrid Corvette E-Ray From Recent Leaks

The upcoming sports car will also be the first-ever all-wheel-drive 'Vette

American-made gifts from our holiday gift guide: a KitchenAid stand mixer, two bottles of whiskey, a Pelican cooler, a Smithey skillet and a jar of chili oil

15 of Our Favorite American-Made Gifts, From Brands Big and Small

Multitools, skillets, whiskey, lamps, even jars of small-batch chili oil

A Hummer H1, which is included in Hagerty's Bull Market List as a collector car to watch in 2023, rips around in the desert

The Hottest Collector Car for 2023 Will Be the…Hummer H1?

Hagerty's annual list of 11 enthusiast vehicles they believe will gain the most value is dominated by models from the '90s and 2000s

A row of Tesla electric vehicles filling their batteries at charging stations

Stop Harassing Tesla Drivers, You Animals

Recent reports have documented hostility directed towards these EV owners in particular

The new Munro MK_1, an electric SUV that will be built in Scotland by Munro Vehicles

Prioritize Toughness Over Tech? Scotland Has an Electric SUV for You.

The new Munro MK_1 takes a different approach to Tesla, Ford and Rivian

The Tesla Semi, an electric long-haul truck, pulled up to a loading dock at a warehouse

The Bill Gates Argument Against the Tesla Semi Still Stands…For Now

Tesla delivered its first long-haul trucks. Now the real test begins.

A Dodge Challenger SRT Demon muscle car that's been customized by SpeedKore. It's being given away by fundraising platform Omaze.

Enter for a Chance to Win This 840-HP Dodge Demon, If You Dare

This one-of-one muscle car is being given away, so might as well go to you

The Bulova Lunar Pilot, Breton and Marine Star, which are part of our list of the 10 best Bulova watches to give for the 2022 holiday season

10 Bulova Watches to Gift This Year, From Archival Classics to New-School Styles

Put these timepieces under the tree. We’ve got something for everyone.

Bottles of Turkey & Gravy soda from Jones Soda next to a carafe of gravy and a person cooking a Thanksgiving turkey

The Story Behind Jones Soda’s Turkey & Gravy, The Soft Drink No One Likes But Everyone Wants to Try

What started as a Thanksgiving flavor gimmick has turned into a holiday tradition in a bottle

The Citizen Calendrier, Citizen Endicott and Citizen Promaster Professional Diver, which are on our list of the 10 best watches from the brand to give this holiday season

10 Watches From Citizen You’ll Want to Give (And Receive) This Holiday

From your partner to your brother-in-law to yourself, we’ve curated timepieces for all