Alex Lauer

Alex Lauer is the features editor at InsideHook. Since joining the company in 2016, he’s covered a wide range of topics, including cars, the environment, books and business. His reporting broke stories on the rise of Bookshop (the anti-Amazon online bookseller), the fall of Best Made Company (and sale to Duluth Trading) and the false promises of a supposedly “environmentally-friendly” NFT initiative. His hands-on methods — driving in a Sherp (of Kanye West fame) in northern Minnesota and idling in the electric Ford Mustang Mach-E for 12 hours in the middle of winter — offer a reliable and unique perspective on popular issues. Previously, he wrote for City Pages in the Twin Cities after graduating from the University of Minnesota. After starting at IH in New York City, he now lives in Minneapolis, MN. Follow him on Instagram: @alexlauer.

All Articles From Alex Lauer
Elon Musk in white tie attire at the Met Gala in 2022. That year, his private jet had a carbon footprint 140 times the size of the average American.

Billionaires Send a Clear Message: Individual Climate Action Is Bogus

If self-professed climate leaders like Elon Musk and Bill Gates can’t cut down on private jets, how can we expect regular Americans to take climate change seriously?

A blue Rivian R1T after a crash test at the Insurance Institute for Highway Safety

Why the IIHS Safest Cars List Is So Small This Year

Only 28 models received the top safety award compared to 65 vehicles in 2022

The Dodge Charger Daytona SRT, an electric muscle car concept, features a fake exhaust noise that is supposed to resemble a V8 engine

Never Fear, Manly Men: Electric Muscle Cars Will Still Damage Your Hearing

Dodge is fine-tuning a fake exhaust noise in a bid to appease V8 diehards

Adam Levine of Maroon 5 performs live on stage at Allianz Parque on April 5, 2022 in Sao Paulo, Brazil. The singer recently filed a lawsuit against a classic car dealer over an allegedly fake Maserati.

Adam Levine’s Million-Dollar Maserati Is Allegedly a Big, Fat Phony

The Maroon 5 frontman and DM slider filed a lawsuit against a classic car dealer over a rare 1971 Maserati Ghibli

A red Tesla Model Y at a Tesla Supercharger station. Elon Musk said Tesla will open up some of its charging network to other EVs.

Three Lingering Questions as Tesla Prepares to Open Chargers

After years of keeping Superchargers exclusive, Elon Musk is ready to welcome other EVs

Burrow's Range 4-Piece Open Sectional Lounger on a beige background

Burrow's President's Day Sale Has Furniture Discounts for the Entire House

Here’s how we’d take advantage of the holiday markdowns

One of the Tesla Semi trucks next to a charging station at Frito-Lay and PepsiCo's Modesto, California factory

5 Problems Facing the Tesla Semi

Pepsi and Frito-Lay already have some in operation, with 100 eyed for 2023

Jason Jones in "Premature Electrification," the Super Bowl ad for the Ram 1500 REV, an electric pickup truck

Ram’s “Premature Electrification” Was the Perfect Ad for the Wrong EV Future

The Super Bowl spot spoofed erectile dysfunction drugs to promote the 1500 REV, an upcoming electric pickup truck

Will Ferrell, dressed as Dustin Henderson from "Stranger Things," stands in front of a Chevrolet Silverado EV Trail Boss in a Super Bowl ad from GM and Netflix

Here Are All the EVs Will Ferrell Wants to Sell You in GM’s Super Bowl Ad

You know the Netflix references, but what about the electric trucks and SUVs?

A 1925 White Model 15-45 Yellowstone National Park Tour Bus that's currently up for auction at Bring a Trailer

The Ultimate National Park Souvenir: A 1925 Yellowstone Tour Bus

Up for auction on Bring a Trailer, this vintage sightseeing vehicle is a relic you can still drive

The Rivian R1T truck in the wilderness. The electric pickup was voted as one of the "most satisfying" vehicles in a Consumer Reports survey.

Three Big Surprises in Consumer Reports’ “Most Satisfying” Cars Survey

One sports car trounced the competition, and so did two unexpected EVs

Will Ferrell driving a Chevy Silverado EV in a Super Bowl commercial from GM and Netflix. It's kicking off a long-term partnership between the automaker and streaming service.

GM Has a New Weapon in the Electric Car War: Netflix

The automaker is partnering with the streaming service on a huge EV push, but don’t call it product placement!

A 2019 Jeep Wrangler Rubicon, which would be covered under Jeep's new "Death Wobble" settlement, driving at the Washington Auto Show

Jeep Settlement Acknowledges Wrangler’s Infamous “Death Wobble”

Certain Wrangler and Gladiator owners may be entitled to an extended warranty and financial reimbursement

Two people kayaking off the shore of Isle Royale National Park, one of five parks along Lake Superior that plans to decarbonize in order to fight climate change

The Test Case for Decarbonizing Our National Parks Is Underway

The five parks around Lake Superior, including “the most difficult to reach wilderness area in the continental United States,” plan to eliminate fossil fuel use in four years

A man in a button-down shirt and khakis sitting in the bed of a pickup truck with a laptop computer. According to survey data, pickup truck buyers know they don't actually need their trucks.

Many Pickup Truck Owners Freely Admit They Don’t Actually Need Trucks

An Axios report on bigger and more dangerous trucks features some interesting survey data

1963 Apollo 3500 GT Coupe by Intermeccanica

The Rare Apollo GT, an “American Ferrari,” Is Finally Getting Its Due

An Italian-built body with a Buick V8? No, you’re not dreaming.