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Timex has always been about a good deal — it’s part of their ethos. When the Timex watch debuted in 1950 (from the then-monikered U.S. Time Company), jewelers wouldn’t carry the timepiece because of its low 50 percent markup. Other brands apparently offered 100 percent.
So the company turned to promoting its inexpensive tickers in drugstores and department stores, emphasizing their durability (“takes a licking keeps on ticking”) and low prices. Within a year, the company had captured 18 percent of the low-priced wristwatch market (h/t to the blog Watch Doctor for the history lesson).
So it’s always been about a quality timepiece at a good deal. And this week, the savings are even better, thanks to a 25% off code —VIP25 — that even applies to some already-discounted styles. Over 100 different tickers and fabric straps are on sale, with some watches going for as little as $38 (and most below three figures)
Below, a few standouts from the sale:
Marlin® Automatic x Peanuts Featuring Snoopy Secret Agent 40mm Leather Strap Watch
Timex Standard 40mm Fabric and Leather Strap Watch
American Documents® 41mm Leather Strap Watch
Q Timex Reissue 38mm Stainless Steel Bracelet Watch
Command Urban™ 47mm Leather Strap Watch
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