Meet the Next Generation of Social Media Influencers—Still in Diapers
Toddler twins have gained millions of followers and rake in cash from corporate advertisements.
Mila and Emma Stauffer are 2-year-old twins from Phoenix. They are energetic, adorable and worth a hell of a lot of money.
Their mother Katie didn’t divulge to the New York Times just how much she takes in from the advertising work Mila and Emma do, but it’s enough that Katie quit her full-time job. Now, the girls work for the likes of Amazon, Nest, Dollar Rental Car, Macy’s, and Walmart, to name a few. Thanks to her daughters’ quirky conversations and bubbly personalities, Katie’s verified Instagram account has skyrocketed to 2.2 million followers.
But the legality surrounding the monetization of today’s kids is murky, the Times points out. In California, the ‘Coogan Law’ requires part of the child’s money to be placed in a trust for them. But as for social media work? “These are unchartered waters,” lawyer Anthony Amendola told the Times.
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