Warner Bros. Hopes ‘Justice League’ Will Live Up to ‘Wonder Woman’ Success
Studio executives are counting on their mash-up to match the success of their leading lady.
Gal Gadot’s Wonder Woman was purposefully placed front and center for D.C.’s marketing of Justice League, their ambitious superhero mash-up, because studio execs are hoping that “League” receives the same type of creative, critical and financial success that the female-directed superhero movie saw over the summer, Variety is reporting. It’s a win the company desperately needs after Marvel released several well-reviewed movies this year, including Thor: Ragnarok and Spider-Man: Homecoming.
“The pressure is on to keep the perfect 2017 superhero track record alive,” Paul Dergarabedian, a senior analyst for ComScore, told Variety. “There’s a lot of pressure on many fronts. (Justice League) is a key building block of the future of DC.”
The pressure is exacerbated by what Variety calls a “bumpy” roll out of D.C. movies in recent years, including Batman v Superman and Suicide Squad. There are also whispers that Ben Affleck, whose portrayal hasn’t been met with the same type of enthusiasm, will be replaced as Batman.
Take a look at the trailer above.
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