In case you haven’t heard, there was a fight in Vegas a couple weeks ago.
Regardless of what you think about the 10 rounds exchanged between risk-assessment-analyst-and-occasional-boxer Floyd Mayweather Jr. and human-Notre-Dame-logo Conor McGregor (your correspondent tends to agree with this guy and this guy), one thing was undeniable: nobody does spectacle quite like Vegas on a big bout weekend.
Our excuse for engaging in said spectacle? A jaunt with our dapper pals from Swiss luxury watch house Hublot. Alongside the fight, they opened their newest boutique and unveiled limited-edition “Big Bang Las Vegas” styles.
In keeping with the spirit of the weekend, visitors to Hublot’s new digs in the Forum Shops at Caesars Palace were greeted outside by an actual (albeit scaled down) boxing ring — complete with ring girls, showgirls sporting impressive plumage, and appearances from legendary pugilists like Julio César Chávez, Danny Garcia and Andre Berto.
Hublot 1 (5 images)
Inside: the full range of Hublot’s bold, “this ain’t my first expensive timepiece” timepieces, including their flagship LaFerrari wrist cannon retailing for just under half a million dollars. (Rumor has it that notoriously unassuming Mayweather has one for each wrist.)
The four Vegas-only styles were front and center, though. All sport (relatively) understated black-on-black styling cues, albeit with the occasional black diamond-encrusted bezel because, well, Hublot is Hublot.
Cheeky Sin City nods across the capsule include a black diamond-set 7 and “Vegas”-inscribed 11 on each dial (should you ever need a quick reminder at the craps table), as well as the famous “Welcome to Fabulous Las Vegas, Nevada” sign splashed across the clear case backs.
Each piece features a black alligator hornback strap and has its individual edition number engraved on the chassis — especially noteworthy for the lucky chap picking up the marquee "High Roller” edition, one of exactly one.
Hublot 2 (2 images)
Overall, a sleek and elegant offering still sporting some of that signature Hublot punch, and not entirely unlike clocking a $200MM payday for just under half an hour’s effort.
Really nice work, if you can get it.