Which is a big deal for not only fans of the site, but for anyone looking looking to cut through all the pomp and circumstance when it comes to watch-buying. Because here’s what Hodinkee has over any other resource on the web: a distinct point-of-view from the industry’s most leading watch obsessives.
The new shop comes as Hodinkee adds a slew of new premium watch brands under its dealership, including Grand Seiko, Oris, TAG Heuer and Zenith.
But the shop’s most useful tool comes in form of its new Watch Finder feature — a short quiz that helps customers find the perfect watch. It’s simple: visitors need to just click through a few preferences (You looking for something for the weekend of the boardroom?) and fit and style inspirations (Jacques Costeau or Jean-Michel Basquiat?), and the site will spit out a range of quality timepieces that you might like.
Head on over to Hodinkee to give it a shot.