How far are you willing to go for a cool watch?
How about buying a car?
In conjunction with the release of the new Ford GT, New York-based watch company Autodromo just teamed up with Ford to create two officially sanctioned auto-inspired timepieces.
The first one is available for general watch enthusiasts and car fans of any stripe. Autodromo’s Ford GT Endurance Chronograph is a racing timepiece inspired by the company’s storied history at Le Mans, which started in 1966. The five different colorways feature dials and details closely associated with classic Ford racers — such as the 40mm Heritage 67, which takes its cue from the 1967 Le Mans winning car combined with the number 1 roundel seen on the 2017 Ford GT Heritage car.
Pre-orders from the Endurance line are available now ($695), with shipping in December.
But true GT aficionados have the opportunity to pair their new car with an Owner’s Edition Chronograph, a customizable timepiece where you can pair your car and watch, down to a serial number that matches the car’s chassis number. Featuring a Swiss Flyback chronograph movement, multi-layered sapphire crystal dial and ceramic case, the Owner’s Edition is only available via a private site for new GT owners.