First, they brought back the nudity.
And now, Playboy's going back to its roots again, this time with a new photo gallery featuring seven Playmates recreating their iconic cover photos from years past.
Why? According to the mag, it's "in the spirit of celebrating the women who've made Playboy what is — an exuberant celebration of beauty, sex, and the beauty of sex."
Playmate (6 images)
It's also proof that, as they say, beauty knows no age.
Included: Kimberley Conrad Hefner ('88), Charlotte Kemp ('83), Cathy St. George ('81), Monique St. Pierre ('79), Reneé Tenison ('90), Candace Collins ('79) and Lisa Matthews ('91), along with quotes from their original interviews.