Sports | January 25, 2018 10:33 am

The Story Behind the Eagles’ Dog Mask Craze

The underdog masks come from a small retailer in southeast China.

Philadelphia Eagles fans wear underdog mask during the NFC Championship game between the Philadelphia Eagles and the Minnesota Vikings on January 21, 2017 at Lincoln Financial Field in Philadelphia, PA. Eagles won 38-7.(Photo by Andy Lewis/Icon Sportswire via Getty Images)

By Jake Greenberg

Ever since Lane Johnson and Chris Long donned dog masks to celebrate the Eagles’ underdog status after beating the Atlanta Falcons in the divisional round, CreepyParty’s masks have swept through Philadelphia. The unlikely best-sellers are a 30-person Halloween mask company out of Guangdong province in China. While CreepyParty, which sells its product on Amazon, normally sells 10 German Shepherd masks per day, that number has skyrocketed into the several hundreds during the Eagles playoff run. “I think we are underdogs too,” Jason Lee said of the small company he founded and still runs. As the Eagles head into the Super Bowl as underdogs for the third straight week, CreepyParty is busy making thousands of dog masks.