Lou Bank

Lou Bank is the founder of SACRED, a not-for-profit that helps improve quality of life in the rural Mexican communities where heritage agave spirits are made. He’s also the co-host of Agave Road Trip, a podcast that helps bartenders better understand agave, agave spirits and rural Mexico.

During his time at Marvel Comics, he sold more copies of a single comic book than anyone else in America. He helped bring Pokemon to the masses, Star Wars to the cereal aisle, and Morimoto to the beer geeks. He launched the first soundtrack to a novel through a project with Random House and the second major ebook deal with Amazon. He helped start Protect, the lobbying group that has eliminated the incest-exception laws in seven states and convinced the feds to overhaul and fund their Internet Crimes Against Children program. He created a line of T-shirts featuring fictional businesses from obscure novels, Bruce Springsteen songs, and Shakespeare plays; led a team that brought Sit Stay Read, a non-profit that uses dogs to help teach kids to read, back to solvency, and manages StoryBus, a children’s museum on wheels that visits pre-k and kindergarten classrooms around Chicago.

All Articles From Lou Bank

The Tequila Market Is Doing Just Fine

A new report on declining tequila exports suggests the agave spirits craze might be waning. We beg to differ.

A Drinker’s Guide to Giving Tuesday

Some ways to give back to the booze community (and the world) on November 28

What the Sale of Ilegal Mezcal to Bacardi Means for You

It might be a game-changer for how we look at the agave spirit not named tequila

What’s the Difference Between Tequila and Mezcal?

It’s a great deal more than just “smokiness”

10 Mezcals to Try If You Don’t Think You Like Mezcal

Fan of chocolate? Like BBQ sauce? Hate smoke? Whatever your taste preferences, there's a bottle for you.

Barrel-Aged Mezcal Is a Uniquely Delicious Spirit

While hard to find, these aged expressions deliver complex flavors. Here are 8 bottles to get you started.

Everything You Know About Mezcal Is Wrong

Some long-held perceptions about the agave spirit are misleading. Here, we clear up the facts before National Mezcal Day.

What You Need to Know About Pechuga, the Mezcal Made With (Yes!) Raw Chicken

Or boar or rabbit or any number of other critters. Meet mezcal’s most misunderstood expression.

The Real Reason There’s a Worm in Your Mezcal

It’s not a common practice anymore, but there's a fascinating and sometimes distorted history behind “mezcal con gusano”