Alex Lauer

Alex Lauer is the features editor at InsideHook. Since joining the company in 2016, he’s covered a wide range of topics, including cars, the environment, books and business. His reporting broke stories on the rise of Bookshop (the anti-Amazon online bookseller), the fall of Best Made Company (and sale to Duluth Trading) and the false promises of a supposedly “environmentally-friendly” NFT initiative. His hands-on methods — driving in a Sherp (of Kanye West fame) in northern Minnesota and idling in the electric Ford Mustang Mach-E for 12 hours in the middle of winter — offer a reliable and unique perspective on popular issues. Previously, he wrote for City Pages in the Twin Cities after graduating from the University of Minnesota. After starting at IH in New York City, he now lives in Minneapolis, MN. Follow him on Instagram: @alexlauer.

All Articles From Alex Lauer
Outerknown Townes Cord Pants, Rambler Shirt and SEA Jeans, all of which are on sale during Kelly Slater's brand's November 2021 Warehouse Sale

The 10 Best Men’s Deals at Outerknown’s Giant Warehouse Sale

It's up to 60% off over at Kelly Slater’s eco-conscious brand

A close-up photo of a Rainbow Rolex Day-Date Ref. 18058 in yellow gold, a rare timepiece that is headed to auction at the upcoming Phillips Geneva sale

Rainbow Rolexes Are Already Rare, But This May Be a One-of-One

A curious, “possibly unique” Day-Date with the iconic gemstone bezel is headed to auction

A 2019 Ford F-150 Raptor formerly owned by Kanye West. The high-performance off-road pickup truck is being sold by Musser Bros. auctions and consigned by Fremont Motors of Cody, Wyoming.

Kanye West Built the Ultimate Truck Fleet. Now He's Selling It.

Blacked-out Ford F-150 Raptors are just the start of the cavalry that tends to Kanye's Wyoming compound

Clarks Desert Boot 2 in beeswax leather, Wallabees in suede and Wallabee Boots in suede, all of which are discounted during the autumn sale

Yes, Clarks Desert Boots and Wallabees Are Included in Their Fall Sale

Grab discounts on the two most popular styles

The Breville Smart Oven Air Fryer, with a basket of French fries toasting in the kitchen appliance, on a grey background

Breville Smart Ovens Are on Sale, Air Fryers Included

Overachieving toaster ovens, coming right up

A photo of Malibu, California from above, showing beachfront houses along the ocean

In Malibu, Comedians in Cars Getting Coffee Gets Ugly

A low-key outing started by Jerry Seinfeld and Spike Feresten has turned into a fight with the city

The Italian Moto Jacket in Black from menswear designer Todd Snyder, a vintage-styled layer made in Italy

Todd Snyder's Unimpeachable Leather Jacket Is 50% Off

Vintage styling, made in Italy, with an irresistible discount

An illustration of Duluth Trading Company's Men's Ballroom Double Flex Standard Fit Flannel Lined Jeans, which is our favorite pair of flannel lined jeans

Our Absolute Favorite Flannel-Lined Jeans Are on Sale

We’ve tested the top brands and there’s a clear winner

A man with a camo Team Rubicon hat and grey Team Rubicon T-shirt tapes a cardboard box with donations for Afghan families resettling in the U.S.

For Some Veterans, The Afghanistan Mission Isn’t Over Yet

We spoke with Team Rubicon CEO Art delaCruz about how the group is helping with Afghan refugee resettlement

The handlebars and side mirror of a motorcycle as it speeds down a winding road in the woods. A motorcycle just a record for the Cannonball Run, an illegal nationwide road race.

A New Cannonball Run Record Has Been Set on a Motorcycle

The price of winning? Wearing a catheter for almost 33 hours.

A full-length and close-up photo of the Noir Round Bar Cart from Crate and Barrel, a three-tiered bar cart filled with bottles of booze and cocktail accoutrement

Which of These Bar Carts Will You Pick Up for 50% Off?

Complete your entertaining setup during this Crate and Barrel sale

The Valkyrie Racing Porsche 356 A equipped with skis and snow tracks for Renée Brinkerhoff to drive in Antarctica starting in December 2021 as the final leg of the Project 356 World Rally

Is This Ski-Equipped, Antarctica-Bound 356 the Craziest Porsche Ever Built?

Renée Brinkerhoff of Valkyrie Racing will drive the Polar Porsche on the final leg of her World Rally tour

Waterproof boots from Ugg, Sperry and The North Face in a line on a grey background

Take Up to 50% Off Waterproof Boots From The North Face, Sperry and More

Don’t get caught in the rain without them

A Marlow pillow from Brooklinen's new sub-brand sitting on a bed with yellow sheets and a red pillow next to a nightstand

Review: With Marlow, Brooklinen Brings Its Bedding Magic to Pillows

The new sub-brand looks to take over another part of the sleep experience

From left to right: Doug Tompkins, Rick Ridgeway and Yvon Chouinard on the summit of a peak in Chile in 2008, which would go on to become part of Patagonia National Park

The Playbook for a More Adventurous Life, Courtesy of “The Real Indiana Jones”

Catching up with longtime adventurer Rick Ridgeway, who recounts his best stories in the new book "Life Lived Wild"

Three white Tesla Model 3 electric vehicles sitting next to a Hertz sign. The rental car company ordered 100,000 EVs from Elon Musk's car company.

Hertz Orders 100,000 Teslas, The Largest Purchase of Electric Vehicles Ever

The EV revolution is here, courtesy of a recently bankrupt rental car company