Alex Lauer

Alex Lauer is the features editor at InsideHook. Since joining the company in 2016, he’s covered a wide range of topics, including cars, the environment, books and business. His reporting broke stories on the rise of Bookshop (the anti-Amazon online bookseller), the fall of Best Made Company (and sale to Duluth Trading) and the false promises of a supposedly “environmentally-friendly” NFT initiative. His hands-on methods — driving in a Sherp (of Kanye West fame) in northern Minnesota and idling in the electric Ford Mustang Mach-E for 12 hours in the middle of winter — offer a reliable and unique perspective on popular issues. Previously, he wrote for City Pages in the Twin Cities after graduating from the University of Minnesota. After starting at IH in New York City, he now lives in Minneapolis, MN. Follow him on Instagram: @alexlauer.

All Articles From Alex Lauer
The Lucid Air, a luxury electric sedan from Lucid Motors, sitting in the driveway of a modern house. The EV won MotorTrend's 2022 Car of the Year award.

Here’s Why MotorTrend Chose a $169K EV as Car of the Year

The Lucid Air is a new luxury sedan from former Tesla exec and engineer Peter Rawlinson

The GMC Hummer EV driving through mud in the woods as part of an engineering test for the electric supertruck

As the Military Eyes Electrification, GM Sees Potential in the Hummer EV

GM Defense is working on a prototype of a military vehicle based on the electric Hummer

The front end of Scott Tucker's 2001 Porsche 996 Turbo SCCA "Hurricane" race car, which will head to auction in November 2021

Here’s Your Chance to Buy the Million-Dollar Porsche “Hurricane” for a Steep Discount

Built as a one-off race car for a billionaire, this 2001 Porsche 996 Turbo is a rare find with a seedy backstory

A vintage Omega Seamaster Chronograph sitting on a red tablecloth on a dining table next to a fork, knife and plate. The vintage watch is currently on sale through J.Crew.

J.Crew Wants to Sell You a Rolex, And Hopefully Other Vintage Watches Too

Who wants to buy a $6,000 vintage watch from a menswear brand? Apparently a lot of people.

The new 2022 Range Rover, the fifth-generation of the luxury SUV, sitting still on a street

When Buying a Range Rover, Should You Go New 2022 or Old 2022?

Two generations of the flagship SUV will be sold under the same model year

A driver in a car at night whose eyes can be seen in the rearview mirror

In the Near Future, Your Car Will Stop You From Driving Drunk

Congress mandated anti-drunk driving tech as part of the massive infrastructure bill

A leather armchair, ottoman and couch from Burrow, all of which are on sale during the furniture brand's early Black Friday sale in November 2021

Why Burrow's Early Black Friday Sale Is the Best Time to Buy Furniture

Plus, our five favorite deals, from modular sofas to leather club chairs

A man holding a smartphone showing the app for The Market by Bonhams, a new car auction site launching in the US in January 2022

Bonhams’ New Car Auction Site Will Offer Everything From Prewar Classics to ’90s Cars

"The Market" will look to rival the success of vintage car cult Bring a Trailer when it launches in January

A protester at a climate march holding up a sign with Tom Toro's climate change cartoon from an issue of "The New Yorker" magazine from November 2012

Behind the "New Yorker" Cartoon That Defines Our Climate Moment

Tom Toro tells us about his cartoon that’s been shared by everyone from Greta Thunberg to Leo DiCaprio

Tesla CEO Elon Musk wearing a black bandana around his neck and making a goofy face at the Gigafactory in Grünheide, Germany on August 13, 2021

The Lesson Elon Musk Could Learn From Jeff Bezos

The Tesla CEO is all talk while the Amazon founder puts his money where his mouth is

A Polo Bar cocktail strainer, a silver-plated brass ice bucket and a leather-wrapped decanter from Ralph Lauren, all of which are on sale

Turn Your Home Bar Into the Polo Bar With This Ralph Lauren Sale

The dignified barware you deserve this holiday season

The 2023 Ford Bronco DR, or Desert Racer, ripping around on sandy roads

The Best of SEMA: Retro Campers, Three-Row Wranglers and a Bronco Desert Racer

One you can buy, one you can build yourself and the others go on the vision board

A red stand mixer from KitchenAid, the Professional 5 Plus Series 5 Quart Bowl-Lift model, on a grey background

Take 48% Off KitchenAid's Heavy-Duty Bowl-Lift Stand Mixer

Bulk up for baking season

Tentree's Treeline Canvas Unisex Jacket in olive green on a dirt background. The outerwear is supposedly 99% compostable.

Review: We Tested Tentree's New Fully Compostable Fall Jacket

The Treeline Canvas Jacket is touted as 99% compostable. We spoke with designer Natasja Parlee about what, exactly, that means.

American actor Paul Newman (1925 - 2008) leaning on a sign which reads 'Stop on Light' at a film studio during the filming of 'The Silver Chalice', circa 1954

Paul Newman’s Secret Memoir Is Finally Being Published

The book, coming next fall, will mostly be compiled from audio recordings Newman made about his life

Outerknown Townes Cord Pants, Rambler Shirt and SEA Jeans, all of which are on sale during Kelly Slater's brand's November 2021 Warehouse Sale

The 10 Best Men’s Deals at Outerknown’s Giant Warehouse Sale

It's up to 60% off over at Kelly Slater’s eco-conscious brand