Alex Lauer

Alex Lauer is the features editor at InsideHook. Since joining the company in 2016, he’s covered a wide range of topics, including cars, the environment, books and business. His reporting broke stories on the rise of Bookshop (the anti-Amazon online bookseller), the fall of Best Made Company (and sale to Duluth Trading) and the false promises of a supposedly “environmentally-friendly” NFT initiative. His hands-on methods — driving in a Sherp (of Kanye West fame) in northern Minnesota and idling in the electric Ford Mustang Mach-E for 12 hours in the middle of winter — offer a reliable and unique perspective on popular issues. Previously, he wrote for City Pages in the Twin Cities after graduating from the University of Minnesota. After starting at IH in New York City, he now lives in Minneapolis, MN. Follow him on Instagram: @alexlauer.

All Articles From Alex Lauer
A man holding a smartphone showing the app for The Market by Bonhams, a new car auction site launching in the US in January 2022

Bonhams’ New Car Auction Site Will Offer Everything From Prewar Classics to ’90s Cars

"The Market" will look to rival the success of vintage car cult Bring a Trailer when it launches in January

A protester at a climate march holding up a sign with Tom Toro's climate change cartoon from an issue of "The New Yorker" magazine from November 2012

Behind the "New Yorker" Cartoon That Defines Our Climate Moment

Tom Toro tells us about his cartoon that’s been shared by everyone from Greta Thunberg to Leo DiCaprio

Tesla CEO Elon Musk wearing a black bandana around his neck and making a goofy face at the Gigafactory in Grünheide, Germany on August 13, 2021

The Lesson Elon Musk Could Learn From Jeff Bezos

The Tesla CEO is all talk while the Amazon founder puts his money where his mouth is

A Polo Bar cocktail strainer, a silver-plated brass ice bucket and a leather-wrapped decanter from Ralph Lauren, all of which are on sale

Turn Your Home Bar Into the Polo Bar With This Ralph Lauren Sale

The dignified barware you deserve this holiday season

The 2023 Ford Bronco DR, or Desert Racer, ripping around on sandy roads

The Best of SEMA: Retro Campers, Three-Row Wranglers and a Bronco Desert Racer

One you can buy, one you can build yourself and the others go on the vision board

A red stand mixer from KitchenAid, the Professional 5 Plus Series 5 Quart Bowl-Lift model, on a grey background

Take 48% Off KitchenAid's Heavy-Duty Bowl-Lift Stand Mixer

Bulk up for baking season

Tentree's Treeline Canvas Unisex Jacket in olive green on a dirt background. The outerwear is supposedly 99% compostable.

Review: We Tested Tentree's New Fully Compostable Fall Jacket

The Treeline Canvas Jacket is touted as 99% compostable. We spoke with designer Natasja Parlee about what, exactly, that means.

American actor Paul Newman (1925 - 2008) leaning on a sign which reads 'Stop on Light' at a film studio during the filming of 'The Silver Chalice', circa 1954

Paul Newman’s Secret Memoir Is Finally Being Published

The book, coming next fall, will mostly be compiled from audio recordings Newman made about his life

Outerknown Townes Cord Pants, Rambler Shirt and SEA Jeans, all of which are on sale during Kelly Slater's brand's November 2021 Warehouse Sale

The 10 Best Men’s Deals at Outerknown’s Giant Warehouse Sale

It's up to 60% off over at Kelly Slater’s eco-conscious brand

A close-up photo of a Rainbow Rolex Day-Date Ref. 18058 in yellow gold, a rare timepiece that is headed to auction at the upcoming Phillips Geneva sale

Rainbow Rolexes Are Already Rare, But This May Be a One-of-One

A curious, “possibly unique” Day-Date with the iconic gemstone bezel is headed to auction

A 2019 Ford F-150 Raptor formerly owned by Kanye West. The high-performance off-road pickup truck is being sold by Musser Bros. auctions and consigned by Fremont Motors of Cody, Wyoming.

Kanye West Built the Ultimate Truck Fleet. Now He's Selling It.

Blacked-out Ford F-150 Raptors are just the start of the cavalry that tends to Kanye's Wyoming compound

Clarks Desert Boot 2 in beeswax leather, Wallabees in suede and Wallabee Boots in suede, all of which are discounted during the autumn sale

Yes, Clarks Desert Boots and Wallabees Are Included in Their Fall Sale

Grab discounts on the two most popular styles

The Breville Smart Oven Air Fryer, with a basket of French fries toasting in the kitchen appliance, on a grey background

Breville Smart Ovens Are on Sale, Air Fryers Included

Overachieving toaster ovens, coming right up

A photo of Malibu, California from above, showing beachfront houses along the ocean

In Malibu, Comedians in Cars Getting Coffee Gets Ugly

A low-key outing started by Jerry Seinfeld and Spike Feresten has turned into a fight with the city

The Italian Moto Jacket in Black from menswear designer Todd Snyder, a vintage-styled layer made in Italy

Todd Snyder's Unimpeachable Leather Jacket Is 50% Off

Vintage styling, made in Italy, with an irresistible discount

An illustration of Duluth Trading Company's Men's Ballroom Double Flex Standard Fit Flannel Lined Jeans, which is our favorite pair of flannel lined jeans

Our Absolute Favorite Flannel-Lined Jeans Are on Sale

We’ve tested the top brands and there’s a clear winner