Alex Lauer

Alex Lauer is the features editor at InsideHook. Since joining the company in 2016, he’s covered a wide range of topics, including cars, the environment, books and business. His reporting broke stories on the rise of Bookshop (the anti-Amazon online bookseller), the fall of Best Made Company (and sale to Duluth Trading) and the false promises of a supposedly “environmentally-friendly” NFT initiative. His hands-on methods — driving in a Sherp (of Kanye West fame) in northern Minnesota and idling in the electric Ford Mustang Mach-E for 12 hours in the middle of winter — offer a reliable and unique perspective on popular issues. Previously, he wrote for City Pages in the Twin Cities after graduating from the University of Minnesota. After starting at IH in New York City, he now lives in Minneapolis, MN. Follow him on Instagram: @alexlauer.

All Articles From Alex Lauer

Some of Nike’s Best Sneakers Are Almost Half Off

Take an extra 30% off the Pegasus, Flyknit and Air Max 720

Timex Teamed Up With YMC to Update Its U.S. Marine Corps Watch

This limited-edition MK1 blends understated design, affordability and history

All the Ways Amazon Manipulates Our Feeble Brains on Prime Day

What’s bad about two days of deals? Apparently a lot.

No Need to Make Room for These Travel Shoes — They Fold in Half

Take 20% off Huckberry’s exclusive Patnoflex loafers, and other styles

You Can Bid on the Dalai Lama’s Own 1966 Land Rover

It was his daily transportation for 10 years and has since been restored

After 81 Years, the Last Volkswagen Beetle Has Been Made

The automotive icon went from Adolf Hitler’s “people’s car” to the “slug bug”

Clear Your Schedule: My Favorite Bedding Company Makes Loungewear Now

If you need me, I’ll be in bed for the foreseeable future

Seiko Dive Watches Are Up to $200 Off. Here Are Three to Buy.

Take double the discounts during Macy’s “Black Friday in July” sale

This Father-Son Duo Is 3D-Printing a Lamborghini Aventador. Here’s How.

So far, it’s cost $20K and includes a few Corvette and Porsche parts

Is NYC the New Hollywood? Robert De Niro Bets $400M It Will Be

The actor, Netflix and others are joining the city’s booming film and TV industry

Persol’s Classic Sunglasses Are Over $170 Off

Get huge discounts on five other styles, too

The First All-Electric Mini Cooper Is Radical in Its Simplicity

The 2020 Mini Cooper SE looks and feels like … a regular Mini

Need a New Swimsuit? These American-Made Trunks Are 25% Off.

Flint and Tinder updated these Breaker Trunks for 2019

Spend the Rest of Summer in Faherty’s Exclusive Capsule Collection

A ‘60s-inspired Hawaiian shirt, corduroy hat and more, only at Huckberry

The 10 Frank Lloyd Wright Buildings You Need to Visit in California

Including the one just added to UNESCO’s World Heritage List

Real Talk: You Don’t Need That SUV (and You Know It)

Americans are killing off the sedan, and that's bad news for the planet