There’s Now a Beer Designed Specifically for Drinking in the Shower
And here we've been doing it with literally any beer on earth
The shower beer is an old and sacred pagan ritual that combines two of the world’s great relaxants: bathing in warm water and beer.
It is not a ritual in need of renovation, but that’s what it’s gotten in the form of Swedish brewery Pangpang’s newest product: Shower Beer.
Made in collaboration with creative agency Skansk — which should alert you right off the bat that the intentions of this project may be more promotional than gastronomic — the sweet pale ale is currently in its second batch of production after the first “sold out instantly at the release party.”
So what makes Shower Beer a shower beer? Two things, apparently: First, the beer comes in 6-oz. bottles, so you can down it in a hurry before it gets warm/you unnecessarily waste a bunch of water; and second, it’s got a healthy 10% ABV, so it’ll still deliver a nice buzz despite the volume deficiency.
It is not, however, served in a can, which seems an oversight. Glass bottles, slippery surfaces and bare feet are a recipe for disaster.
It’s also not whatever happens to be in the fridge at the moment — which has always been your correspondent’s favorite shower beer.
Spontaneity is the mother of a solid pregame.