Style

The Outerwear Deals at the Billy Reid Sale Are the Only Good Part of Winter

The 'Bama-based menswear purveyor is offering premium outerwear at staggeringly low prices

By Paolo Sandoval and Shelby Slauer / Updated February 10, 2026 11:20 am

If you needed any more proof that Billy Reid is the unequivocal menswear king of Alabama — and maker of our favorite outerwear, offering elevated staples designed south of the Mason-Dixon — all you’d have to do is peruse the brand’s host of iconic styles. The designer’s sophisticated-meets-utilitarian lineup, which includes styles you surely recognize, like the Dover Sweatshirt or Herringbone Chore Coat, has earned comparisons to the likes of Todd Snyder and a dedicated clientele of put-together dads and dad-types.

What Does Your Jacket Say About You?

From hunting jackets to overcoats, there’s a coat for everyone

Better yet, Billy Reid is currently running a massive seasonal sale on a variety of positively sophisticated outerwear styles, with discounts galore on some of the best styles the menswear purveyor has to offer. The sale, which is offering new markdowns up to 50% off select outerwear and staples, offers an excellent opportunity to grab some of Billy Reid’s most stylish wardrobe upgrades at a fraction of their regular price, notably including the brand’s slate of tasteful overcoats. (Don’t worry — with the weather we’re having, you’ll most certainly be using them for another few months.)

To save you time (and because we were also shopping), we’ve rounded up a handful of selects from the Billy Reid sale that will help you fully realize your Southern gent potential without blowing your wallet clean open. Find them below, or shop the entirety of the sale here.