The Latest

A New Algorithm Recommends Clothes Based on Your Spotify History

Or, how to dress like a rockstar — scientifically

Tools of the Trade: Jared Rusten

A top Bay Area woodworker names his 7 workshop essentials

Five Bay Area Homes With (a Lot of) Room for Outdoor Activities

Looking for 80 acres, a vineyard and a 100-car garage?

Forget “Technical Fabrics.” Merino Wool Is Still King.

SF’s CIVIC introduces a line of cozy performance basics

The 2018 Father’s Day Gift Guide

50 novelties and necessities for him. One knowing nod of approval for you.

The 5 Men’s Essentials You’ll Find at Huckberry’s Summer Pop-Up

Including: Some of the last truly American-made jeans, ever

5 Pieces of “Smart” Clothing You’ll Actually Want to Wear

Sweat less. Smell better. Check your email on your sleeve.

A Mother’s Day List of Indulgences

30 gifts. One goal: A day of uncompromised leisure.

These Jackets and Hoodies Were Made in SF, for SF

Consider Deso your premier adventure supplier

The King of SF Menswear Is Coming for Your Footwear

Taylor Stitch takes on the final frontier: your dress shoes

Finally, an Affordable Vintage Rug Shop

Revival brings the direct-to-consumer model to floor covers

It’s Time to Next-Level Your Off-Duty Look

Marine Layer has a serious (retro) upgrade

The InsideHook Guide to Not Screwing Up Valentine’s Day

35 gifts to tell her she’s everything (and more)