The Best Way to Navigate Amazon’s 48-Hour Black Friday Event

The shopping giant just released a preview of its holiday sale, which actually starts next Thursday. But you can already grab some deals now.

A box with Amazon tape surrounded by other wrapped gifts on a table. Amazon just announced its Black Friday deals, beginning Nov. 24

Amazon's Black Friday event begins Nov. 24 (which is, yes, Thanksgiving).

By Kirk Miller

Nota bene: If you buy through the links in this article, we may earn a small share of the profits.

If you haven’t started shopping yet (we can help) but you just can’t wait until next week to know what Amazon is cooking up for Black Friday, you’re in luck: The shopping giant just announced a wide range of deals that begin on Thursday, November 24, and last for 48 hours.

To no one’s surprise, the best deals here are for Amazon-based products, including big discounts on Ring, Amazon Fire TV and more…many of which are already on sale.

While the discounts are nice, you might want to use the site as more of a curated shopping list, as Amazon will be dividing up gifts into lists like Most Loved Stocking Stuffers Under $10 and Electronics Under $100. Also, you’ll have access to shopping recommendations from Oprah Winfrey and influencer Charlie D’Amelio.

Gift cards might not be sexy, but the giftee usually appreciates the idea. This year, with a qualifying purchase, customers will receive 20% instant savings or up to $15 in Amazon promotional credit when they purchase gift cards from brands such as Nordstrom and Uber.

If shopping on Thanksgiving or anytime during that weekend (and/or through Cyber Monday) seems like a chore, Amazon does offer opt-in deal alert notifications related to recent Amazon searches and recently viewed items. Once the Black Friday event begins, members will receive push notifications on any available deals.

The big discounts, as suggested by Amazon, include the following:

Amazon is already taking nearly half off Ring and Echo bundles
Amazon

Some products (including many Amazon gizmos) are already on sale. Those discounts include:

Amazon’s 48-hour Black Friday event takes place November 24-25; surprise deals that will drop every 30 minutes during select periods throughout the two-day event.

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