Can This Sleek-Looking Smart Alarm Clock Really Help You Wake Up Easier?

We spent a few nights with Loftie, the design-forward clock hoping to get between you and your phone alarm

The Loftie alarm clock, on a pink cloud background

An alarm clock you won't want to chuck out the window.

By Logan Mahan

Nota bene: If you buy through the links in this article, we may earn a small share of the profits.

I’m not a morning person. Never was. In high school, I was awarded most likely to roll into class 10 minutes late with a Starbucks coffee in hand by my classmates. Because if there are two things I prioritize most in life, they’re sleep and my morning coffee.

I wouldn’t, however, consider myself a night owl, either. I’m not up late working, or even tossing and turning. I’m typically asleep by midnight, getting around 7-9 hours of sleep, which I think should be sufficient enough for my body to feel well-rested and ready to take on a new day. But alas, it never is. Every morning when my phone alarm rings I find myself hitting snooze until it becomes a fireable offense. 

This year, like millions of delusional others, I attempted a few habit changes. I envy those morning people who start their days at 6 AM, hit the gym and get to leisurely make breakfast before settling into the workday. 

The WFH era ushered in a few unhealthy habits for me. While the lack of commute and ease at which I could log onto work meant more room to relax and catch a few extra Zs in the morning, lines began to blur. Waking up, turning over and immediately opening up my laptop for work began to feel like I was missing an integral part of my mornings: a moment to myself. So in an effort to get my day started before 9 AM, I tried kicking myself out of bed by 7. 

A non-morning person does not become a morning person overnight. I knew I’d have to make a few lifestyle changes — no late-night drinking (on weeknights, anyway), no endless scrolling in bed and no more using my phone as an alarm clock. 

Keeping your phone out of your bedroom can have many positive effects, like improving energy levels, intimacy and productivity. You’ve probably heard blue light suppresses the body’s release of melatonin, a hormone that makes us drowsy and helps us get to sleep. While I’m not locking my phone away in the bathroom before bed, I no longer want to be beholden to it day and night. So I went old school and got myself an alarm clock.

But not just any alarm clock. 

Like most buzzy new products, I first discovered the Loftie Clock through my Instagram ads. Loftie is a wellness company hoping to help you achieve a better tech-life balance — with the use of their design-forward, smart home products, of course. The company’s catalog consists of two sleep tech aids: the Loftie Clock and Loftie Lamp. Both of which are loaded with a bevy of features to help you wind down and wake up more naturally.

The key feature of the Loftie Clock is its two-phase alarm that’s designed to wake you up in a “gentler” fashion. Unlike my phone alarm, which wakes me quite jarringly, the Loftie Clock first lulls you out of sleep with soft sounds for just thirty seconds. Then, 9 minutes later, a  melodic, invigorating sound of your choosing will chime and wake you from your slumber. According to Loftie, this is all about The Science. Turns out our bodies shouldn’t be jolted awake, and Loftie’s 2-alarm design supposedly imitates the body’s natural waking process, lulling you awake. 

I spent about a month sleeping with the brand’s low-profile alarm clock. Here’s what I found:

Specs:

What works: 

Get ready to download another app.
Loftie

What kind of works (or needs work)

Final thoughts

Before I started sleeping with Loftie, I was skeptical of its ability to lull me out of heavy slumber. But I’ll be damned, they did it Joe. Maybe it’s partly a placebo effect. I want to believe this beautiful-looking $150 alarm clock could turn me into a morning person, so I leaned into it harder, but I know, deep down, that I genuinely feel a difference waking up. It’s gentler, it’s smoother and it feels more natural. And while I’m definitely still hitting that snooze button, it’s become less frequent and with much less resentment. 

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