Giorgio Armani, Pioneer of Modern Menswear, Dies at 91

The Italian fashion designer leaves behind a legacy of big suits and new heights for men's apparel

Giorgio Armani photographed in 1983 at his home in Forte dei Marmi, Italy.

Giorgio Armani photographed in 1983 at his home in Forte dei Marmi, Italy.

By Paolo Sandoval

Giorgio Armani, the Italian fashion designer and billionaire who rose to fame through an elegant and simplified vision of men’s suiting, has died at the age of 91.

Armani’s legacy is marked by a sizable impact on both menswear sensibilities and the retail landscape. In the decades following the founding of his namesake brand in 1975, the designer revolutionized the modern suit, introducing softer, unlined designs celebrated as highly flattering and favored by consumers.

Italian fashion designer Giorgio Armani in the late ’70s. He founded his namesake label in 1975.
David Lees/Corbis/VCG via Getty

A mainstay in culture and style for over 50 years, the Armani archetype exceeded the traditional boundaries of runway fashion, becoming immensely popular among Hollywood and C-suite types alike in the mid-to-late ’80s — a trend spurred by high-profile pop culture appearances, including Richard Gere’s wardrobe in American Gigolo. The Armani brand became a cultural shorthand for a refined-meets-relaxed sensibility embraced by the affluent, confident and well-dressed man of the late 20th century.

In a statement from the Armani Group, the company noted that the designer and businessman “created a vision that extended from fashion to every aspect of life, anticipating the times with extraordinary clarity and concreteness,” and was “guided by an inexhaustible curiosity and a focus on the present and its people.”

With the help of ambassadors like Richard Gere, Giorgio Armani revolutionized the suit.
Art Streiber/WWD/Penske Media via Getty

Along with a rich sartorial and cultural heritage, Armani leaves behind a market empire; according to various reports, the Armani Group, which includes sister labels Emporio Armani and Armani Exchange, as well as fragrance and accessory lines, is worth over $11 billion dollars, with annual revenues exceeding $2 billion.

A private funeral will be held for the designer in the coming days. Armani’s death comes just weeks before the brand’s annual presence at Milan Fashion Week, where it has long been a staple.

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