Bohemian weddings featuring brides in flower crowns and goddessy robe dresses dominated the bridal space over the past decade in a trend that already — before 2019 has even officially wrapped — seems quintessentially, cringe-worthily 2010s.
A telling sign that the trend will be left behind in the decade that gave birth to it? One of if its most recognizable pioneers is now divorced.
“Cool wedding culture — I’m proud to say, I think I was the pioneer of that space,” Molly Rosen Guy, the writer and designer who founded bohemian wedding dress retailer and lifestyle brand Stone Fox Bride in 2012, told the New York Times.
The pricey New York-based retailer outfitted many a boho-chic bride in the signature robe gowns, flower crowns and chiffon belts of the day, even providing the dress Girls’ Allison Williams wore when her character got married in one of the most iconic media representations of the trend. The brand’s Instagram account amassed over 100,000 followers, turning Guy and her brand into the face of the boho wedding trend.
But in 2018, following the end of her marriage and the death of her father, Guy decided to take the brand in a different direction. After finally coming clean to her followers about her divorce, which she had kept private out of fear of jeopardizing the brand, Guy changed Stone Fox Bride’s Instagram handle to @stonefoxride, and began sharing more personal, revealing content about life in what she calls “messy transitional middle places.”
With Stone Fox Bride on hiatus from the wedding dress business, Guy has returned to her roots as a writer, teaching a creative course called the Brooklyn Writers Collective and penning a memoir called Blood and Diamonds. In a beautiful instance of a trend coming full circle, the woman who helped a generation of women plan the boho weddings of their Instagram dreams is poised to become the voice guiding them through their divorces.
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