Alex Lauer

Alex Lauer is the features editor at InsideHook. Since joining the company in 2016, he’s covered a wide range of topics, including cars, the environment, books and business. His reporting broke stories on the rise of Bookshop (the anti-Amazon online bookseller), the fall of Best Made Company (and sale to Duluth Trading) and the false promises of a supposedly “environmentally-friendly” NFT initiative. His hands-on methods — driving in a Sherp (of Kanye West fame) in northern Minnesota and idling in the electric Ford Mustang Mach-E for 12 hours in the middle of winter — offer a reliable and unique perspective on popular issues. Previously, he wrote for City Pages in the Twin Cities after graduating from the University of Minnesota. After starting at IH in New York City, he now lives in Minneapolis, MN. Follow him on Instagram: @alexlauer.

All Articles From Alex Lauer

Ever Tried to Barrel-Age a Hangover?

Detox. Re-tox. Detox. Repeat.

Your Favorite New Campsite Is Also a Secret Cliff-Diving Outpost

Go from deep Zs to deep dives in a moment's notice

Shinola Just Hired a New Watch Designer: You

You can customize this watch 305 different ways

A Pair of Iconic German Watches Are Coming Back Better Than Ever

Fear not, purists. The original designer is on the case.

Watch Your Future Flying Taxi Take Its Maiden Flight

Best part? It takes off and lands like Doc's DeLorean.

Defunct Austrian Armory Now Giant Austrian Luxury Apartment

Ever seen a cantilevered voyeur shower? Want to?

We’ve Reached Peak Coffee, and for Christ’s Sake Why Is It Colorless?

The claim: it won't stain your teeth. But does it taste good?

Your Five-Step Plan for Peaceful and Productive Mornings

All the mindfulness, none of the New-Agey mumbo jumbo

Why Doesn’t Air Travel Look Like This Anymore?

Behold the glamorous planes (and people) of Pan Am's heyday

Drone + Parkour = Real-Life Video Game

Pass the controller. We wanna play.