Years ago, a prominent NYC restaurateur taught one of our editors what has come to be known as the “one for them, one for me” method of gifting. For each gift he selected for a loved one, he would also treat himself. “It’s just easier,” he said. “Saves my wife and kids the trip, and I know I’ll get something I like.” And now, years later, he has inspired our inaugural Holiday 50/50 — a 100-item gift guide that not only takes care of your list, but also makes it a little easier for them to take care of you (or you to take care of yourself).

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